Profile: GoPro Inc (GPRO.O)
14 Dec 2018
GoPro, Inc. (GoPro), incorporated on August 24, 2011, produces cameras and mountable and wearable accessories. The Company's product offerings include HERO5, which is a line of cloud-connected cameras featuring image stabilization, telemetry, cloud connectivity and voice control; GoPro Plus, which is a cloud-based storage solution that enables subscribers to access, edit and share content; Quik, which is a mobile editing application that creates edits on a smartphone; Capture, which is a mobile application that allows users to preview and play back shots, control their GoPro cameras and share content on the fly using their smartphones; Karma, which is its compact and foldable drone and versatile stabilization solution that includes the Karma controller, and camera stabilizer, and it all fits in a custom backpack, and Karma Grip, which is a handheld, body-mountable camera stabilizer. It also offers a full ecosystem of mountable, wearable and voice activated accessories. Its products include Cameras; Drone and image stabilization; Virtual reality; Mounts and accessories; Applications, and Services. It uses a network of location-based independent manufacturer representatives to sell its products to independent specialty retailers in the United States focused on sports and consumer activity capture markets. The Company's products are sold globally through retailers, wholesale distributors and on the Company's Website.
The Company offers the cloud connected HERO5 Black and HERO5 Session cameras, as well as the HERO Session. The HERO5 line of cameras are waterproof (without a housing), come with select mounting accessories, and have built-in wireless fidelity (Wi-Fi) and Bluetooth providing connectivity with a mobile device to enable remote control, content viewing, editing and sharing functionality. Its HERO5 cameras shoot in 4K at 30 frames per second and also feature multi-language voice control, electronic image stabilization, simplified controls, and the ability to auto-upload photos and videos to the cloud via Wi-Fi for access and editing with its Quik application. HERO5 Black features Global Positioning System (GPS) and additional sensors that capture location, elevation, speed and G-force loads.
Drone and image stabilization
The Karma drone features a compact design that fits in a small backpack, and the drone is flown using a game-style controller with an integrated touch display. Karma also includes a 3-axis camera stabilizer that can be removed from the drone and attached to the Karma Grip. Karma Grip, which the Company also offers as a standalone accessory, is a handheld, body-mountable camera stabilizer product.
The Company's Omni is a professional spherical camera rig plus related stitching software. Its an end-to-end solution that connects and synchronizes approximately six HERO4 Black cameras for capturing, stitching and publishing high-resolution virtual reality (360 degrees) and immersive content.
Mounts and accessories
The Company offers a range of mounts and accessories, either bundled with a camera or sold separately, that enhance the functionality and versatility of its cameras and drone, and enable its consumers to self-capture their experiences during a variety of activities or moments, and from different viewpoints. These include equipment-based mounts, such as the helmet, handlebar, roll bar, as well as tripod mounts, such as the three-way, a three-in-one mount that can be used as a camera grip, extension arm or tripod. It also enables consumers to wear mounts on their bodies, such as its wrist housing, chest harness and head strap. Its accessories include the Remo voice-activated waterproof remote, a micro- Universal Serial Bus (USB) card reader, Quik Key that plugs into a smartphone for transfer of content from the camera, Karma Grip, Smart Remote, Floaty Backdoor and Battery BacPac. Additionally, it offers spare batteries, charging accessories and cables to connect its GoPro cameras to television monitors, flotation devices, dive filters and anti-fogging solutions.
The Company offers mobile and desktop applications to all consumers that help its users manage, edit, view and share their content. The Quik mobile application is a way to automatically create awesome videos from users' smartphone content or from their GoPro Plus account. Quik for desktop automatically imports content from a GoPro camera and allows users to create videos synced to music. Its Capture application allows users to preview and play back shots, control their GoPro and share content on the fly using their smartphones. The GoPro VR application allows users to explore exciting virtual reality experiences on their smartphone. Its GoPro Passenger application for Karma allows one person to view the flight and control the GoPro mounted camera while another person flies the drone using the Karma controller.
GoPro Plus is a cloud-based subscription service that offers a range of features to its consumers, including auto-upload from a GoPro camera to the cloud for on-the-go access, editing and sharing using a smartphone and the Quik application, an expanded library of soundtracks, premium support, and discounts on mounts and accessories. GoPro Care is a fee-based service that offers a range of support options to its consumers, including extended warranty and accidental damage coverage.
The Company competes with Canon Inc., Fujifilm Corporation, Nikon Corporation, Olympus Corporation, Vivitar Corporation, Panasonic Corporation, Samsung Electronics Co., Sony Corporation, Garmin Ltd, Apple, Inc., Google, DJI Technology Co., Parrot SA and Yuneec International Co.
3000 Clearview Way
SAN MATEO CA 94402-3710
Company Web Links
- GoPro to move U.S.-bound camera production out of China
- UPDATE 1-GoPro to move U.S.-bound camera production out of China
- GoPro plans to move U.S.-bound camera production out of China
- GoPro forecasts fourth-quarter revenue below estimates, shares fall
- UPDATE 1-GoPro forecasts Q4 revenue below estimates, shares fall