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Profile: Hasbro Inc (HAS.O)

HAS.O on Nasdaq

22 Jul 2019
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Hasbro, Inc. (Hasbro), incorporated on January 8, 1926, is a play and entertainment company. The Company's operating segments include the U.S. and Canada, International, and Entertainment and Licensing. From toys and games to content development, including television programming, motion pictures, digital gaming and a consumer products licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create brand-driven storytelling across mediums, including television, film and digital. Its Franchise Brands are LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS.

The Company markets its brands under product categories, which include boys, games, girls and preschool toys. Boys' franchise brands include the NERF action sports products and TRANSFORMERS action figures and accessories. Its boys' category also includes SUPER SOAKER water blasters, and action figures and accessories. Its boys' category also includes licensed product lines based on movie, television and comic book characters, such as MARVEL and STAR WARS. In addition to marketing and developing traditional action figures and accessories for these entertainment brands, the Company also develops and markets products designed for fans. Under its Game category, its Franchise Brands, MAGIC: THE GATHERING and MONOPOLY, headline its portfolio and are accompanied by its other gaming brands, including CONNECT 4, ELEFUN & FRIENDS, GAME OF LIFE, JENGA, OPERATION, SCRABBLE, TRIVIAL PURSUIT, TWISTER, the 2015 introduction of PIE FACE, and the 2016 introduction of SPEAK OUT. The Company's girls' category provides a range of contemporary and engaging play experiences. Girls' franchise brands include LITTLEST PET SHOP, MY LITTLE PONY, NERF REBELLE and PLAY-DOH DOH VINCI. Girls' challenger brands include BABY ALIVE, FURBY and FURREAL FRIENDS. Franchise Brands LITTLEST PET SHOP and MY LITTLE PONY are each supported by animated television programming developed by Hasbro Studios.

The Company's preschool category encompasses a range of products for infants and preschoolers in various stages of development. In the preschool category, it is focused on its franchise brands and story-led initiatives. Franchise brand offerings in the preschool category include MY LITTLE PONY, TRANSFORMERS and PLAY-DOH, including modeling compound and playsets. Its offerings also include preschool product lines based on those aforementioned licensed entertainment properties, including MARVEL and STAR WARS. In addition to PLAYSKOOL HEROES and PLAYSKOOL FRIENDS, its PLAYSKOOL brand also includes products, such as MR. POTATO HEAD, SIT 'N SPIN and GLOWORM, along with a line of infant toys, including STEP START WALK' N RIDE and ELEFUN BUSY BALL POPPER.

U.S. and Canada

The Company's U.S. and Canada segment is engaged in the marketing and sale of its products in the United States and Canada. The U.S. and Canada segment promotes the Company's brands through reinvention of toys and games.


The International segment is engaged in the marketing and sale of the Company's product categories to retailers and wholesalers in most countries in Europe, Latin and South America, and the Asia Pacific region and through distributors in those countries where it has no direct presence. The Company operates offices in over 35 countries contributing to sales in over 120 countries. It also operates in South Africa and Thailand.

Entertainment and Licensing

The Entertainment and Licensing segment includes the Company's consumer products licensing, digital gaming, television and movie entertainment operations. Its consumer products licensing category seeks to promote brands through the out-licensing of intellectual properties to third parties for promotional and merchandising uses in businesses, which do not compete directly with the Company's own product offerings, such as apparel, publishing, home goods and electronics. Its digital gaming business seeks to promote brands through the out-licensing of intellectual properties to partners developing and offering digital games for play on mobile devices, personal computers and video game consoles based on those brands. The Company holds ownership in Backflip, a mobile game developer. Backflip's product offerings include games for tablets and mobile devices, including the DRAGONVALE and DRAGONVALE WORLD games.

Global Operations

The Global Operations segment sources production of the Company's toy and game products. Sourcing for the Company's other production is done through unrelated third party manufacturers in various Far East countries, principally China, using a Hong Kong-based subsidiary operation for quality control and order coordination purposes.

The Company competes with Nickelodeon, Cartoon Network and Disney Channel.

Company Address

Hasbro Inc

1027 Newport Ave,
PO Box 1059
PAWTUCKET   RI   02861-2539
P: +1401.4318697

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