Profile: Renren Inc (RENN.N)
Renren Inc., incorporated in February 2006, operates a real name social networking Internet platform in China. The Company enables users to connect and communicate with each other, share photos, and various features and services. The Company is developing Internet finance business to leverage its social networking services and user base in China, particularly focusing on the audience of college students and young people in China. The Company operates through two segments: Renren and Internet finance. The Company's Renren segment focuses on online advertising and Internet value-added services (IVAS). The Company's Internet finance segment includes Renren Fenqi, an online platform, which provides credit financing to college students in China through the form of payment by installments; its used automobile financing business provides credit financing to used automobile dealers, and Renren Licai, a financing and lending platform.
The Company's Renren.com and Renren mobile application enable users to communicate and stay connected with their friends, classmates, family members and co-workers. Its social networking services (SNS) platform is accessible from Internet-enabled devices, including mobile devices and personal computers, so that users can access its platform anytime from anywhere they are connected to the Internet. It offers versions of its sites and client applications that have been optimized for a range of mobile device operating systems, including for iPhone operating system (iOS), Android and Windows. It offers a range of advertising formats and solutions, such as social ads, display ads, top promoted news feeds, sponsored online events, campaigns and virtual items on both Web and mobile platforms of renren.com. Its mobile advertising products include top banner placements, location-based services, application promotions and promoted news feeds through its mobile applications. Its social ads come in various formats, including user icon displays, and they support light flash-based interactions, including polls and coupons. Its display ads are delivered alongside a Web page primarily as graphical advertisements. Its promoted news feeds display news, events and promotions regarding an advertiser or its brand to users in various formats, including text and text plus graphic, which they can further share among their friends. It enables advertisers to sponsor a particular area on its Website for online events or campaigns, and to sponsor virtual items.
The Company also has an advertising division focusing on servicing small and medium enterprise (SME) advertisers. It utilizes its renren.com platform to allow SME advertisers to select certain user information, such as city, gender, age, interest graph and university, for targeting accuracy. SME advertising verticals typically consist of services relating to tutoring, wedding packages, personal electronics and online business to consumer (B2C) services. In addition to online advertising, it also monetizes its user base through very important person (VIP) memberships and virtual items on renren.com and woxiu.com. VIP memberships provide users with additional features and benefits, such as limits on photo albums and e-mail inboxes. Virtual items, such as cartoon images, flashes, birthday cards and gift cards containing its virtual currency, can be sent by users to friends. Woxiu is a social video platform for users to stream their performances live to viewers. With its social networking features, users can chat with the performer and other audience members and purchase virtual items from it, such as flowers, jewelry, or sports cars to show their support and appreciation for the performers.
The Company competes with Tencent, SINA, Qihu360, Kunlun, Qufenqi.com, Fenqile.com, Chedai.com and Limiku.com.
North Wing, 18 Jiuxianqiao Middl
BEIJING BEJ 100016