Profile: Airmedia Group Inc (AMCN.O)
22 Feb 2018
AirMedia Group Inc., incorporated on April 12, 2007, is an operator of out-of-home advertising platforms in China. The Company is engaged in selling advertising time slots on its network, primarily air travel advertising network, across the People's Republic of China. The Company holds concession rights to install and operate wireless fidelity (Wi-Fi) systems on trains administered by over eight regional railway administrative bureaus in China. It also holds concession rights to install and operate Wi-Fi systems on various long-haul buses in China. The Company operates approximately 71,900 digital television screens on airplanes operated by over five airlines, including Air China, China Eastern Airlines, China Southern Airlines, Shanghai Airlines and Xiamen Airlines. It also holds concession rights to operate the advertising media platforms at Sinopec gas stations across China. It provides in-flight advertising and non-advertising contents.
The Company combines advertising content with non-advertising content, such as weather, sports and comedy clips, in its digital television screen programs. It has contracts with various Chinese television stations, such as Dragon TV, the Travel Channel and CCTV-5, to show video clips of their programs in airports and on airplanes. It also obtains television programs, such as documentaries and hidden camera type reality shows from other third-party content providers.
The Company offers advertising services from the platforms, digital television screens on airplanes and gas station media displays. The programs are placed on digital television screens on planes operated by over five airlines in China. The displays on its network airplanes, which have been installed by aircraft manufacturers, are located at the top of passenger compartments and on the back of passenger seats. The digital television screens at the top of passenger compartments typically range from 9 to 15 inches in size, while the display screens on the back of passenger seats typically range from 7 to 9 inches in size. There are approximately 10 to 280 on an airplane. The television system installed on each plane differs from one another according to the requirements of each specific airline.
The Company's airplane display programs are played once for approximately 45 minutes to an hour per flight. Approximately 4.5 to 15 minutes of each program consists of advertising content provided to the Company by its advertisers and the rest of the program consists of non-advertising content. The non-advertising content on these planes includes travel shows, documentaries, sports and other content similar to that shown on its airport programs. The Company also promotes brand names of its advertisers through its programs by naming its programs after their brand names or displaying their logos on the corner of the screens during the programs. The Gas Station Media Network consists of outdoor advertising platforms placed in Sinopec gas stations. These outdoor advertising platforms consist of light-emitting diode (LED) screens, as well as traditional advertising formats, such as light boxes and billboards, and display advertising content in week-long slots.
Airmedia Group Inc
17F, Sky Plaza, No. 46
BEIJING BEJ 100027