Profile: Blue Apron Holdings Inc (APRN.N)
17 May 2019
Blue Apron Holdings, Inc., incorporated on December 22, 2016, is a holding company. The Company is focused on providing recipes and fresh ingredients for making home cooking accessible. The Company offers under a novel business model in which it source, process, store and package meal ingredients and ship them directly to consumers. The Company’s core products include Meals and Wine. The Company provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters. The Company, through its e-commerce sells kitchen tools and staples. In addition, the Company sells the products of BN Ranch, a premium supplier of sustainable beef, poultry and lamb.
The Company’s meals product offers two meal plans, such as two person plan and family plan. Two person plan includes three recipes per week (chosen from six options), each of which serves two people and shipping is free. Family plan includes two or four recipes per week (chosen from four options), each of which serves four people and shipping is free. The Company wine product launched Blue Apron Wine, its direct-to-consumer wine delivery service. Blue Apron Wine uses an integrated supply chain and direct sourcing relationships to deliver high-quality wines at compelling values. The company offers its services through order selections on Website or mobile application in the United States.
Blue Apron Holdings Inc
40 W 23rd St
NEW YORK NY 10010-5215