Profile: Activision Blizzard Inc (ATVI.O)
22 Jul 2019
Activision Blizzard, Inc., incorporated on February 17, 2000, is a developer and publisher of interactive entertainment content and services. The Company develops and distributes content and services across various gaming platforms, including video game consoles, personal computers (PC) and mobile devices. The Company's segments include Activision Publishing, Inc. (Activision), Blizzard Entertainment, Inc. (Blizzard), King Digital Entertainment (King) and Other. The Company also develops products spanning other genres, including first-person action, action/adventure, role-playing, simulation and strategy. It provides various forms of product support. The Company sells games through both retail and digital online channels.
Activision Publishing, Inc.
Activision is a developer and publisher of interactive software products and content. It delivers content through retail channels or digital downloads, including full-game sales and in-game purchases, as well as licenses of software to third-party or related-party companies that distribute Activision products. Activision's product franchises include Call of Duty, a first-person shooter for the console and PC platforms; Destiny, an online universe of first-person action gameplay for console platforms, and Skylanders, a kid's game franchise that brings physical toys to life digitally in the game primarily for console platforms.
Blizzard Entertainment, Inc.
Blizzard is engaged in developing and publishing of interactive software products and entertainment content, particularly in PC gaming. It delivers content through retail channels or digital downloads, including subscriptions, full-game sales, and in-game purchases, as well as licenses of software to third-party or related-party companies that distribute Blizzard products. It also maintains an online gaming service, which facilitates digital distribution of Blizzard content, online social connectivity across all Blizzard games, and the creation of user-generated content for Blizzard games. Its product franchises include: World of Warcraft, a subscription-based massive multi-player online role-playing game (MMORPG) for the PC; StarCraft, a real-time strategy PC franchise; Diablo, an action role-playing franchise for PC and console platforms; Hearthstone, an online collectible card franchise for the PC and mobile platforms; Heroes of the Storm, a free-to-play team brawler for the PC, and Overwatch, a team-based first person shooter for the PC and console platforms.
King Digital Entertainment
King is a mobile entertainment company. It is a developer and publisher of interactive entertainment content and services, particularly on mobile platforms, such as Android and iPhone Operating System (iOS). It also distributes its content and services on online social platforms, such as Facebook and the king.com Websites. Its games are free-to-play, however players can acquire in-game virtual items, either with virtual currency the players purchase, or directly using real currency. King's product franchises for the PC and mobile platforms include Candy Crush, which features match three games; Farm Heroes, which also features match three games; Pet Rescue, which is a clicker game; and Bubble Witch, which features bubble shooter games.
The Company is engaged in other businesses, including The Major League Gaming (MLG) business, which builds gaming and the eSports industry; The Activision Blizzard Studios (Studios) business, which creates original film and television content based on the Company's properties, and The Activision Blizzard Distribution (Distribution) business, which consists of operations in Europe that provide warehousing, logistical and sales distribution services to third-party publishers of interactive entertainment software, its own publishing operations and manufacturers of interactive entertainment hardware.
The Company competes with Microsoft Corporation, Nintendo Co., Ltd. and Sony Interactive Entertainment Inc.
Activision Blizzard Inc
3100 OCEAN PARK BLVD
SANTA MONICA CA 90405