Profile: Avid Technology Inc (AVID.O)
17 May 2019
Avid Technology, Inc., incorporated on October 4, 1987, provides an open and integrated technology platform, along with applications and services that enable the creation, distribution and monetization of audio and video content. The Company develops, markets, sells and supports software and hardware for digital media content production, management, secured content storage and distribution. The Company's products are used in production and post-production facilities; film studios; network, affiliate, independent and cable television stations; recording studios; live-sound performance venues; advertising agencies; government and educational institutions; corporate communication departments, and by independent video and audio creative professionals, as well as aspiring professionals and enthusiasts. Projects produced using its products include feature films, television programs, live events, news broadcasts, commercials, music, video and other digital media content.
The Company has organized its existing hardware and software products and introduced new solutions in over four suites, all built upon the MediaCentral Platform. These suites encompassing both audio and video products and solutions include Artist Suite that encompasses all of its products and tools used to create content, including video editing solutions, digital audio workstations (DAW), music notation software, control surfaces and live sound systems; Media Suite that includes all of its tools and services used to manage, protect, distribute and monetize media, including solutions for newsroom management, asset management and multiplatform distribution; Studio Suite that comprises in-studio tools for on-air program and viewership enhancement, including three dimensional (3D) real-time graphics, replay servers and sports enhancements, and Storage Suite that refers to all of its products and tools used to capture, store and deliver media, including online storage, near line storage and ingest/playout servers.
Video Products and Solutions
The Company's Video Products and Solutions include professional video creative tools, media management solutions, and video storage and server solutions. It offers a range of software and hardware video-editing tools for the professional. Its Media Composer product line is used to edit video content, including television programming, commercials and films, while its NewsCutter option and iNews systems are designed for news production. Its Avid Symphony option is used during the online or finishing stage of post-production, during which the final program is assembled in high resolution with finished graphics, visual effects, color grading and audio tracks. Its Media Composer a Cloud solution enables broadcast news professionals to acquire, access, edit and finish stories. Leveraging a cloud-based architecture, this solution gives contributors the ability to craft stories where they are happening and speed them to air while maintaining connectivity with the newsroom operation. Its Avid Artist a DNxIO is a hardware interface designed to manage high-resolution video production. The Company's Avid MediaCentral a UX Web and mobile-based applications extend the capability of its Avid Interplay a MAM and Avid Interplay a Production asset management solutions by providing real-time access to media assets for the on-the-go media professional. Avid Interplay a MAM allows users to focus on managing content and workflows by giving them the tools to connect their media operations and business intelligence, control movement of media between various storage systems, configure metadata and leverage a service-oriented architecture structure to integrate in-house and third-party applications. Avid Interplay a Production manages production team collaboration by coordinating the collaborative editorial workflow of team members at each site. Avid Interplay a Production also manages the detailed composition of a project and provides the ability to track media, production file formats and a project's history.
The Company's Avid ISIS 5500 and ISIS 7500 shared storage systems are real-time, open solutions that provide shared storage to local, regional, national and multinational broadcasters and post-production facilities. Customers can manage allocation of creative resources and support changing project needs with an open shared storage platform that includes the ISIS file system technology. Its on-air server solutions include AirSpeed 5000 and AirSpeed 5500, which enable broadcasters to automate the ingest and playout of television and news programming.
Audio Products and Solutions
The Company's Audio Products and Solutions include Digital Audio Software and Workstation Solutions, Control Surfaces, Consoles and Live-Sound Systems, and Notation Software. The Company's Pro Tools digital audio software and workstation solutions facilitate the audio production process, including music and sound creation, recording, editing, signal processing, integrated surround mixing and mastering, and reference video playback. The Pro Tools platform supports a range of internally developed and third-party software plug-ins and integrated hardware. Pro Tools solutions are offered at a range of price points and are used by professionals and aspiring professionals in music, film, television, radio, game, Internet and other media production environments. The Company offers Pro Tools version 12 with subscription offerings and new features and updates, including the ability to collaborate over the cloud, as well as Pro Tools a First, which allows beginners to access the same music creation tools used by professionals. It offers Pro Tools version 12.5, offering select customer's access to the Avid Cloud Collaboration for Pro Tools. Avid Cloud Collaboration allows artists and audio professionals to compose, record, edit, and mix projects from any location across the world.
The Company's Pro Tools HD family of digital audio workstations provides music production professionals with solutions, such as the Pro Tools a HD Native system and the Pro Tools a HDX system. Its Pro Tools a HDX workstation provides ways to record, edit and mix demanding audio productions. The Pro Tools a HD Native Thunderbolt, uses a high-speed Thunderbolt interface to connect to a laptop or desktop computer. Its audio recording interfaces are designed to deliver audio quality plus hands-on controls giving musicians the tools to produce quality recordings. The Company's two new audio recording interfaces: The Pro Tools a Duet and Pro Tools a Quartet, consist of Apogee audio interfaces and Pro Tools software to provide fully Extended User Control (EUCON) integrated solutions for musicians and audio engineers.
The Company offers a range of complementary control surfaces and consoles, leveraging the open industry standard protocol EUCON to provide open solutions. Its System 5 digital audio console is a scalable console with power on demand to mix feature films or album projects. The addition of its EUCON Hybrid option extends the control capabilities of a System 5 console, enabling the user to bring audio tracks from multiple digital audio workstations onto the console surface for mixing. The Company introduced its Pro Tools a S6 control surface for sound recording, mixing and editing. Its Artist Series control surfaces offer integrated, hands-on control for price-sensitive applications. Compact and portable, all control surfaces in the Artist line feature EUCON, allowing hands-on control of the user's applications. Its VENUE product family includes console systems for mixing audio for live sound reinforcement for concerts, theater performances and other public address events. It offers a range of VENUE systems designed for performance settings, such as stadium concerts, as well as medium-sized theaters and houses of worship. VENUE systems allow the direct integration of Pro Tools solutions to create and playback live recordings. The VENUE a SC48 Remote System features the VENUE a SC48 digital console paired with the VENUE Stage 48 remote box, enabling the user to place input/output devices away from the console and closer to the sources, eliminating cable clutter.
The Company's Avid VENUEa S6L live sound mixing system features a touch-based interface that enables audio professionals to handle the tours and events. VENUE a S6L is a fully modular, scalable live sound mixing system that delivers functionality for a range of live sound mixing applications, including front-of-house, monitor, broadcast and theater. Featuring VENUE a E6L, the industry's live sound engine, VENUE a S6L offers power to handle channel and plug-in counts. The Company's Sibelius-branded software allows users to create, edit and publish musical scores. Sibelius software is used by composers, arrangers and other music professionals. Student versions are also available to assist in the teaching of music composition and score writing. Sibelius 8.1 introduces several of the customer community's requests. Sibelius music notation software offers tools that are used by composers, arrangers, publishers, educators, and students alike. It also offers Avid Scorch, an application for the Apple iPad mobile device that turns an iPad into an interactive score library with access to sheet music through an in-app store with over 150,000 premium titles.
Professional Services and Customer Care
The Company's Professional Services team delivers workflow design and consulting; program and project management; system installation and commissioning; custom development and role-based product level training. The Professional Services team facilitates the engagement with its customers to deploy and implement its solutions. Its Education team delivers public and private training to its customers and alliance partners to ensure that they have the necessary skills and technical competencies to deploy, use, administer and create Avid solutions. The Education team develops and licenses curriculum content for use by third party Avid Learning partners to deliver training to customers, users and alliance partners. The Education team includes the Avid Certification program, which validates the skills and competency of Avid users, administrators, instructors, support representatives and developers. Its Customer Care team provides customers with help and support. It offers a range of services contracts and support plans, allowing each customer to select the level of technical and operational support that they need to maintain their operational effectiveness. Its global Customer Care team offers a blend of technology and real-world experience from throughout the audio, visual and entertainment industries.
The Company competes with The Associated Press, Inc., Belden, Inc., Bitcentral, Inc., Dalet S.A., EVS Corporation, Harmonic, Inc., Imagine Communications Corp, Ross Video Limited, Vizrt, Ltd., Ableton AG, Autodesk, Inc., Blackmagic Design Pty., Ltd., Harman International Industries, Inc., Universal Audio, Inc., Yamaha Corporation, Adobe Systems Incorporated, Apple, Inc., Editshare LLC, Snell Advanced Media, Sony Corporation and EMC Corporation.
Avid Technology Inc
75 Network Dr
BURLINGTON MA 01803-2756