Profile: Brunswick Corp (BC)
23 Jul 2019
Brunswick Corporation, incorporated on December 31, 1907, is a designer, manufacturer and marketer of recreation products. The Company operates through two segments: Marine Engine and Boat. The Company's product includes marine engines, boats, fitness equipment and active recreation products. The Company's engine-related products include: outboard, sterndrive and inboard engines; trolling motors; propellers; engine control systems; and marine parts and accessories. Its boat offerings include: fiberglass pleasure boats; yachts and sport yachts; sport cruisers and sport boats; offshore fishing boats; aluminum and fiberglass fishing boats; pontoon boats; utility boats; deck boats; inflatable boats; and heavy-gauge aluminum boats.
Marine Engine Segment
Marine Engine Segment consists of the Mercury Marine Group (Mercury Marine). The Marine Engine segment is engaged in the manufacturing and sale of recreational marine engines and marine parts and accessories. Mercury Marine manufactures and markets a range of outboard, sterndrive and inboard engine and propulsion systems under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Sport Jet, Mercury Jet Drive, Mercury Diesel, Sea Pro, Axius and Zeus brand names. It also manufactures and markets marine parts and accessories under the Quicksilver, Mercury Precision Parts, Mercury Propellers, Attwood, Garelick, Whale, Land 'N' Sea, Kellogg Marine Supply, Payne's Marine Group, BLA, Seachoice and MotorGuide brand names, including marine electronics and control integration systems, steering systems, instruments, controls, propellers, trolling motors, fuel systems, service parts and lubricants. It also supplies diesel propulsion systems to the recreational and commercial marine markets.
Mercury Marine manufactures four-stroke outboard engine models ranging from 2.5 to 400 horsepower and two-stroke OptiMax outboard engines, all of which feature Mercury's direct fuel injection (DFI) technology, ranging from 150 to 300 horsepower. Its four-stroke outboard engines include Verado, a collection of supercharged outboards ranging from 175 to 400 horsepower, and its aspirated four-stroke outboards, ranging from 2.5 to 150 horsepower, including the 75 to 115 horsepower FourStroke. It also manufactures two-stroke, non-DFI engines for certain markets outside the United States. It also makes engines that comply with global emissions and noise regulations.
Mercury Marine and Mercury Racing manufacture inboard and sterndrive engine models ranging from 115 to 1,650 horsepower. It also manufactures and markets boat steering and engine control systems under the brand names of Mercury, Zeus and Axius. Its Active Trim, an auto-trimming device that simplifies boat operation while improving engine performance and fuel efficiency. Its VesselView Mobile provides users access to their boat's SmartCraft digital data. Its parts and accessories distribution and products businesses include Land 'N' Sea, Kellogg Marine Supply, BLA, Payne's, Attwood Marine, Garelick Mfg. Co. and Whale. These businesses are manufacturers and distributors of marine parts and accessories throughout North America, Europe and Asia-Pacific, offering same-day or next-day delivery service to a range of marine service facilities.
The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and markets: fiberglass pleasure boats; yachts and sport yachts; sport cruisers and sport boats; offshore fishing boats; aluminum and fiberglass fishing boats; pontoon boats; utility boats; deck boats; inflatable boats; and heavy-gauge aluminum boats. The Boat Group manages its boat brands; evaluates and optimizes the Boat segment's boat portfolio; promotes recreational boating services and activities to enhance the consumer experience and dealer profitability; and speeds the introduction of new technologies into boat manufacturing and design processes.
The Boat Group includes various boat brands, including Sea Ray L-Class yachts, yachts, sport yachts, sport cruisers and sport boats; Bayliner sport cruisers, runabouts and Heyday wake boats; Meridian yachts; Boston Whaler and Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund and Princecraft aluminum fishing, utility, pontoon boats and deck boats; and Thunder Jet heavy-gauge aluminum boats. The Boat Group also includes a commercial and governmental sales unit that sells products to commercial customers, as well as to the United States government and state, local and foreign governments. The Boat Group also includes several its boat brands based in Europe and Asia-Pacific, such as Quicksilver, Uttern and Rayglass (including Protector and Legend), which are typically equipped with Mercury Marine engines and often include other parts and accessories supplied by Mercury Marine.
The Boat Group operates manufacturing facilities in Florida, Indiana, Minnesota, Missouri, Tennessee, Washington, Brazil, Canada, Mexico, New Zealand and Portugal, and owns an inactive manufacturing facility in North Carolina. Thunder Jet is a designer and builder of heavy-gauge aluminum boats. The Boat Group sells its products through a global network of approximately 3,000 dealer and distributor locations.
26125 N Riverwoods Blvd Ste 500
METTAWA IL 60045-3420