Profile: Brightcove Inc (BCOV.O)
24 May 2019
Brightcove Inc., incorporated on August 24, 2004, is a global provider of cloud-based services for video. The Company's products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others. Video Cloud is an online video platform. Video Cloud enables its customers to publish and distribute video to Internet-connected devices. Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion. Lift is a solution designed to defeat advertisement blockers, optimize advertisement delivery and deliver a television-like viewing experience across connected platforms.
OTT Flow is a service for media companies and content owners to deploy direct-to-consumer, live and on-demand video services across platforms. Enterprise Video Suite is an enterprise-class platform for internal communications, employee training, live streaming, marketing and e-commerce videos. Video Cloud provides a single, integrated solution to meet a range of video publishing and distribution needs. Video Marketing Suite and Enterprise Video Suite are end-to-end solutions of video technologies built for marketers and enterprises, respectively. Each of Zencoder, Once, Perform, Lift and OTT Flow are modular solutions that customers can either use on a stand-alone basis or integrate into their existing video workflows. In addition, its multi-tenant architecture enables it to deliver each of its solutions across its customer base with a single version of its software for each product. Brightcove Social allows customers to manage their video presence across social networks from a single interface. The Company added a salesforce integration to Brightcove Audience, which is used to send video engagement data to marketing automation platforms, and added support for 360-degree video in the Brightcove video player. The Company offers various editions of its products to meet the needs of organizations of various sizes, from large global enterprises to small and medium-sized businesses, across industries.
The Company's offerings range from entry-level editions to enterprise-level editions used by multiple departments in a single organization. The Company provides its solutions to media companies, broadcasters, publishers, brands and corporations, as well as governments, educational institutions and non-profit organizations. Using Video Cloud, customers may upload videos in various formats for adaptive encoding. Video Cloud allows for point-and-click styling and configuration of video players that can reflect the brand or design of the customer. In addition to on-demand video distribution, Video Cloud includes support for live video broadcasts. Video Cloud accepts multiple live streams at various quality levels and delivers the rendition that attempts to match each viewer's available bandwidth, processor utilization and player size. Video Cloud supports a blended distribution strategy across the Internet, allowing customers to distribute videos on their own Website, partner Websites or video-sharing sites, such as YouTube.
Zencoder accepts files in a range of formats and codecs and supports video output to a multitude of devices. Zencoder includes tools to support video output and to adjust and edit video. Zencoder is globally distributed and includes security features designed to protect content. Zencoder provides an application program interface (API) for streamlined integration, supports various transfer protocols and accelerated file transfers, and allows users to manage their accounts and encoding jobs from an intuitive, online dashboard. Once features cloud-based advertisement monetization of video on demand across devices, applications and Websites. Once is pre-integrated with advertisement networks and advertisement decision systems. Once is a server-side solution, requiring no plug-ins or client-side code. Perform service provides customers with video player technology, a set of management APIs and performance optimization services. Perform delivers cross-platform playback experiences and includes built-in support for advertising, analytics and content protection. Perform includes responsive design, social sharing and integration tools and support for adaptive bitrate streaming across various mobile and desktop platforms. Perform allows customers to reach a range of Internet-connected devices and operating systems with playback across desktop and mobile devices.
Video Marketing Suite is an offering of Video Cloud, Brightcove Gallery (Gallery) and Brightcove Social. Gallery is a cloud-based service that enables customers to create and publish video portals. This service combines portal templates with practices for search engine optimization, responsive design, social sharing and conversion in a single solution. Gallery allows customers to create video experiences, such as video channels, product showcases, event microsites and video support centers. Lift is an offering of Once and Perform, which combines server-side ad insertion with video player technology to enable broadcasters and publishers to manage advertisement deliverability and inventory while supporting client-side interactivity, reporting and analytics. OTT Flow also includes support for advertisement-supported and subscription video-on-demand models with e-commerce, customer relationship management (CRM) and billing engine interfaces. OTT Flow also features a Web-based administrative console for user interface and user experience configuration, rules-based content packaging and scheduling capabilities, analytics, and subtitle and caption support.
The Company competes with YouTube.
290 Congress St
BOSTON MA 02210-1033