Profile: Bridgeline Digital Inc (BLIN.A)
11 Jul 2019
Bridgeline Digital, Inc., incorporated on August 28, 2000, is a digital engagement company. The Company's iAPPS platform is a Web Engagement Management (WEM) platform that integrates Web Content Management, e-commerce, e-marketing, Social Media management and Web Analytics to help marketers deliver digital experiences that engage and convert their customers across all channels. The iAPPS platform is delivered through a cloud-based Software as a Service (SaaS) multi-tenant business model, which provides customers with deployment providing maintenance, daily technical operation and support, or through a perpetual licensing business model, in which the iAPPS software resides on a server in either the customer's facility or the Company's Tier 1 co-managed hosting facility. The iAPPS platform provides a set of shared software modules that are used in Websites, online stores, intranets, extranets and portals. The iAPPS platform helps companies and developers to create Websites, Web applications and online stores with business logic and graphical user interfaces. The iAPPS suite of products includes iAPPS Experience Manager, iAPPS Content Manager, iAPPS Commerce, iAPPS Marketier, iAPPS Analyzer, iAPPSds and iAPPS Social.
The Company's iAPPS Experience Manager is a marketing automation engine and content management system, delivering the digital experiences consumers demand. The iAPPS Experience Manager allows marketers to create personalized customer journeys. The iAPPS Content Manager allows non-technical users to create, edit and publish content through a browser-based interface. The iAPPS Content Manager handles the presentation of content based on a indexing and security scheme that includes management of front-end access to online applications. The system provides a library functionality to manage permissions, versions and organization of various content types, including multimedia files and images. The iAPPS Commerce is an online business-to-business (B2B) and business-to-consumer (B2C) e-commerce solution that allows users to manage all aspects of their domestic and international commerce initiatives. The customizable dashboard provides customers with a real-time overview of the performance of their online stores, including sales trends, demographics, profit margins, inventory levels, inventory alerts, fulfillment deficiencies, average check out times, potential production issues and delivery times. iAPPS Commerce also provides backend access to payment and shipping gateways.
The Company's iAPPS Marketier is an online marketing management solution that allows marketers drive qualified traffic to their sites through personalized and targeted marketing automation flows. The iAPPS Marketier's feature set includes end-to-end campaign administration, from drag-and-drop landing pages with its form builder to behavior-based drip e-mail campaigns, add-on dynamic contact and distribution list management, event-based response marketing and wizard-driven e-mail campaign creation, as well as built-in goal tracking tools. iAPPS Analyzer provides the ability to manage, measure and optimize Web properties by recording detailed events, and subsequently mine data within a Web application for statistical analysis. Its customers have access to information regarding where their visitors are coming from, what content and products their viewers are interested in, and how they navigate through a particular Web application. Through user-definable Web reports, iAPPS Analytics provides insight into areas, such as visitor usage, content access, age of content, actions taken and event triggers, and reports on both client and server-side events. The iAPPS Analyzer's smart recommendation engine uses this data and identifies actionable solutions enabling its customers to optimize site content and reach their digital campaign goals.
The Company's iAPPSds is a Web content management and e-commerce platform built to support the needs of multi-unit organizations and franchises. The iAPPSds integrates content management, e-commerce, e-marketing and Web analytics, and is a self-service Web platform that is offered to each authorized franchise or multi-unit organization for a monthly subscription fee. The iAPPSds acts as a control center for an organization's distributed Websites enabling local content publishing that is managed through a workflow approval process that gives corporate marketing control of the brand and message. The iAPPSds also supports responsive design that adapts to specific device screen sizes access a Website. The iAPPSds is a cloud-based SaaS solution. The Company's iAPPS Social is a social media management solution that allows customers to set up customized watch lists tailored by social network, topic or author to monitor relevant conversations happening on social media, Websites and blogs. Customers can also prioritize and engage in conversations across the Web.
The Company offers various services, such as digital engagement services, digital strategy services, usability design and information architecture. Its digital engagement services address specific customer needs, such as digital strategy, Web design and Web development, usability engineering, information architecture and search engine optimization (SEO) for their Website, intranet or online store. Application development engagements are often sold as part of a multiple element arrangement that includes its software products, hosting arrangements (Managed Service Hosting) that provide for the use of certain hardware and infrastructure at one of its co-managed network operating centers, or retained professional services subsequent to completion of the application development. Its SEO services include competitive analysis, Website review, keyword generation, page technology, ongoing registration, monthly reports and monitoring. Its usability services include usability audits, information architecture, process analysis and optimization, interface design and user testing. Its information architecture is a design methodology focused on structuring information to ensure that users can find the appropriate data and can complete their desired transactions within a Website or application. The Company provides around the clock application monitoring, emergency response, version control of application control, load balancing, managed firewall security and virus protection services, and secure universal data system (UDS) environments. It provides shared hosting, dedicated hosting and SaaS hosting for its customers.
The Company competes with Demandware, Sitecore, Hubspot, Episerver and Big Commerce.
Bridgeline Digital Inc
100 SUMMIT DRIVE, SUITE 916
BURLINGTON MA 01803