United States

Profile: Brady Corp (BRC)

BRC on New York Consolidated

25 Jun 2019
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Brady Corporation, incorporated on November 7, 1939, is a manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The Company has two segments: Identification Solutions (IDS) and Workplace Safety (WPS). The IDS segment includes identification and healthcare products, and the WPS segment includes workplace safety and compliance products.

Identification Solutions

The IDS segment offers products that are manufactured under various brands, including the Brady brand, and are primarily sold through distribution to a range of maintenance, repair and operations (MRO) and original equipment manufacturing (OEM) customers, and through other channels, including direct sales, catalog marketing and digital. The IDS segment offers a range of product categories, such as facility identification and protection, which includes safety signs, pipe markers, labeling systems, spill control products, lockout/tagout devices, and software and services for auditing, procedure writing and training; product identification, which includes materials and printing systems for product identification, brand protection labeling, work in process labeling and finished product identification; wire identification, which includes hand-held printers, wire markers, sleeves and tags; people identification, which includes self-expiring name tags, badges, lanyards and access control software; patient identification, which includes wristbands and labels used in hospitals for tracking and improving the safety of patients, and custom wristbands used in the leisure and entertainment industry, such as theme parks, concerts and festivals.

The IDS segment serves customers in a range of industries, including industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, defense, mass transit, electrical contractors, leisure and entertainment, and telecommunications. The IDS segment manufactures products, which are internally developed, including materials, printing systems and software. In the United States, identification products for the utility industry are marketed under the Electromark brand; spill-control products are marketed under the SPC brand, and security and identification badges and systems are marketed under the Identicard, PromoVision and Brady People ID brands. Wire identification products are marketed under the Modernotecnica brand in Italy and lockout/tagout products are offered under the Scafftag brand in the United Kingdom. Custom labels and nameplates are available under the Stickolor brand in Brazil; identification and patient safety products in the healthcare industry under the PDC Healthcare brand in the United States and Europe, and custom wristbands for the leisure and entertainment industry are available under the PDC brand in the United States and the PDC B.I.G. brand in Europe.

Workplace Safety

The WPS segment offers a range of product categories, such as safety and compliance signs, tags and labels; informational and architectural signage; asset tracking labels; first aid products; industrial warehouse and office equipment, and labor law compliance posters. The products within the WPS segment are sold under various brands, including safety and facility identification products offered under the Seton, Emedco, Signals, Safety Signs Service and Pervaco brands; first aid supplies under the Accidental Health and Safety, Trafalgar and Securimed brands; warehouse supplies and industrial furniture under the Runelandhs and Welco brands; wire identification products marketed under the Carroll brand, and labor law compliance posters under the Personnel Concepts brand.

The WPS segment manufactures a range of stock and custom identification products, and also sells a range of related resale products. The Company, through WPS segment, primarily sells its products to other businesses and serves industries, including manufacturers, process industries, government, education, construction and utilities. The Company markets and sells products through multiple channels, including catalog, telemarketing and digital.

Company Address

Brady Corp

6555 W Good Hope Rd
PO Box 571
MILWAUKEE   WI   53201-0571
P: +1414.3586600
F: +1800.2922289

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