United States

Profile: Ballantyne Strong Inc (BTN.A)

BTN.A on American Stock Exchange

17 Nov 2017
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Ballantyne Strong, Inc., incorporated on May 30, 1995, is a holding company. The Company's business activities focus on serving the cinema, retail, financial and government markets. The Company and its subsidiaries design, integrate and install technology solutions for a range of applications; develop and deliver out-of-home messaging, advertising and communications; manufacture projection screens, and provide managed services, including monitoring of networked equipment to its customers. The Company operates through two segments: Cinema and Digital Media. Its Cinema operations include the sale of digital projection equipment, screens, and sound systems. Its Digital Media operations include the delivery of end-to-end digital signage solutions, video communication solutions, content creation, and management and service of digital signage and digital cinema equipment. The Company's products are distributed to the retail, financial, government and cinema markets throughout the world.

The Company's subsidiaries include Strong Technical Services, Inc., Strong/MDI Screen Systems, Inc., Strong Westrex, Inc., Strong Westrex (Beijing) Technology Inc., Convergent Corporation and Convergent Media Systems Corporation. Its Strong Technical Services, Inc. performs service work for its products. Its Strong/MDI Screen Systems, Inc. manufactures cinema screens and related accessories. Its Strong Westrex, Inc. is the holding company for its sales and service office in Hong Kong. Its Strong Westrex (Beijing) Technology Inc. is located in Beijing, China and is its sales and service business for China. Its Convergent Corporation is a holding company of Convergent Media Systems Corporation. Its Convergent Media Systems Corporation performs various digital signage solutions and services.


The Company provides a range of products and services to the theatre exhibition industry from the design and installation of new theatre exhibition systems and related equipment to complete film-to-digital theatre conversion services. The systems include a spectrum of audio-visual products and accessories, such as digital projectors, projection screens, servers and library management systems, menu boards, flat panel displays and sound systems. It markets and sells its products directly to theatre exhibitors, as well as through certain domestic and international value-added resellers (VARs). The Company manufactures multiple standard and large format two-dimensional (2D) and three-dimensional (3D) screens for cinema and special venue applications through its International Organization for Standardization (ISO)-certified manufacturing facility in Canada. The Company distributes Digital Light Processing (DLP) Cinema projectors in the Americas and Asia. The Company distributes GDC Technology (USA), LLC's line of digital cinema servers in North and South America. In addition, it distributes servers for other server manufacturers. The Company distributes a range of digital audio systems, including surround and 3D sound technologies. The Company also manufactures or distributes certain third-party accessories, which coupled with the cinema projector, server and integrated media block, can fully outfit and automate a projection booth. The accessories include library management systems, automation products, pedestals, 3D accessories, and lenses and lamps.

The Company competes with Texas Instruments, NEC, BARCO, Christie Digital Systems and SONY.

Digital Media

The Company offers solutions and services to two primary markets: digital out-of-home and cinema. The Company's end-to-end digital signage solutions include media strategy, application development, content creation, system integration, hardware, software, content distribution, management, network monitoring and field services. The Company provides video communication services and solutions, including design, integration, monitoring, maintenance and installation for the government and corporate markets. The solutions provide enterprises with the infrastructure necessary to communicate, collaborate, train and educate employees. The Company also provides monitoring and technical services that support free-to-guest solutions (such as in-room television) for customers in the hospitality, healthcare and other industries involving multi-dwelling units and communication solutions.

The Company's design and integration services include sourcing hardware, developing integration points, set-up, configuration and quality assurance testing. The Company provides creative services to digital signage clients that include media strategy, content design and production. The Company utilizes both third-party and software platforms for the management and distribution of content. Its remote services include systems monitoring and maintenance, software upgrades and system repairs. It supplies digital installations and after-sale maintenance services. It offers cabling, wiring, installation and maintenance services for digital menu boards and other digital equipment on ad hoc, as-needed basis. It also offers long-term contractual service packages for maintenance and repairs to a range of installed digital equipment for customers.

The Company competes with Diversified Media Group and Christie Digital.

Company Address

Ballantyne Strong Inc

11422 Miracle Hills Dr Ste 300
OMAHA   NE   68154-4420
P: +1402.4534444
F: +1302.6365454

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