Profile: e.l.f. Beauty Inc (ELF)
24 May 2019
e.l.f. Beauty, Inc., formerly J.A. Cosmetics Holdings, Inc., incorporated on December 20, 2013, is a cosmetic company. The Company conducts business under the name e.l.f. Cosmetics, and offers products for eyes, lips and face to consumers through its retail customers, e.l.f. stores and e-commerce channels. The Company launches its products on elfcosmetics.com, and distribution is generally only broadened to its retail customers after it receives consumer validation online. The Company sells its products in national and international retailers (with international primarily serviced by distributors) and direct-to-consumer channels. It sells its products in retail stores in the United States across mass, drug store, food and specialty retail channels.
The Company offers a range of products for eyes, such as eyeshadow, eyeliner, mascara and eyelashes, eyebrows, concealer and primer, brushes and tools, and sets and palettes. For lips, the Company offers lipstick, lip gloss, lipliner, and lip care and brushes. The Company range of products for face includes foundation, primer, blush, powder, concealer, bronzer, shimmer, brushes and tools, and skin care. Its skin care products include moisturizer, cleanser, tools, masks and sets. The Company also offers a range of beauty tools, such as brush sets, single brushes, accessories, bags and cases, brush guide, and beautifully precise collection. It collections include holiday looks, beautifully bare, aqua beauty, color correcting, duo stix, curated sets and fall layering.
e.l.f. Beauty Inc
570 10th St
OAKLAND CA 94607-4038
Company Web Links
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