Profile: National Vision Holdings Inc (EYE.O)
National Vision Holdings, Inc., incorporated on February 14, 2014, is an optical retail company. The Company is focused on offering a variety of products and services for customers’ eye care needs. The Company’s segments include owned & host segment and legacy segment. The owned & host segment includes two owned brands, America’s Best and Eyeglass World, and its Vista Optical locations in Fred Meyer stores. The legacy segment includes Walmart to operate Vision Centers in select Walmart stores. In addition, the Company’s wholly-owned subsidiary, FirstSight, arranges for the provision of optometric services at almost all of the optometric offices next to Walmart and Sam’s Club stores in California. The Company supports owned brands and Vista Optical military operations through ever evolving omni-channel offerings and also has an established standalone e-commerce business. The e-commerce platform serves proprietary e-commerce Websites and the e-commerce Websites of third parties, including Walmart, Sam’s Club and Giant Eagle.
America’s Best Brand offers two pairs of eyeglasses including a free eye exam, is typically priced on a per-pair basis and provides customers with a wide selection of frame choices at this entry point. The Company’s Eyecare Club programs, which offer two free eye exams per year for the duration of the membership plus a discount on replacement contact lenses and eyeglasses. These stores typically stock approximately 1,320 eyeglass frame SKUs, including imports from low-cost overseas manufacturers, higher margin private label brands and deeply discounted well-known frame brands. Eyeglass World Brand offers a value price point for customers, with an opening offer of two pairs of eyeglasses and eye exams. This brand is positioned as an eyeglass superstore that caters to a more cost-conscious customer base, with a broader selection of designer brands and price points, and offers more personalized levels of service. Eyeglass World locations offer eye exams, primarily from independent optometrists, and have on-site laboratories that enable stores to quickly fulfill customer orders and make repairs. On-site laboratories can process a variety of lens options, with same-day service. Partner Brands has three partner brands consisting of 227 Vision Centers in Walmart stores across the country, 57 Vista Optical locations on military bases and 29 Vista Optical locations within Fred Meyer stores as of July 1, 2017.
Omni-Channel and E-Commerce Platforms offers an engaging digital shopping experience through an established platform of four store websites, three of which are Omni-channel, and 15 dedicated e-commerce consumer Websites. The Company’s three Omni-channel Websites augment America’s Best, Eyeglass World and Vista Optical in military brands. The Company offers a range of services to customers, including eyeglass purchasing for its America’s Best stores and Vista Optical locations on the United States military bases, online scheduling and appointment reminders, contact lens purchasing, buy-in-store and ship-to-home capabilities, online frame browsing and virtual frame try-on, and among others.
National Vision Holdings Inc
2435 Commerce Ave Bldg 2200
Duluth GA 30096-4980