Profile: Forrester Research Inc (FORR.O)
24 May 2019
Forrester Research, Inc. (Forrester), incorporated on February 16, 1996, is an independent research, data and advisory services company. The Company's segments include Research, Product and Project Consulting. The Research segment is responsible for writing the research and performing the Webinars and inquiries for its Research and Connect products. The Product segment includes the product management organization that is responsible for product pricing and packaging and the launch of new products. In addition, the Product segment includes the Company's Data, Connect and Events organizations. The Project Consulting segment offers project consulting services. The Company's products and services are categorized into Forrester Research, Forrester Connect, Forrester Data, Forrester Consulting and Forrester Events.
The Company's primary syndicated research product, RoleView, provides clients with access to its core syndicated research designed to inform their strategic decision-making. RoleView Research includes its Playbooks, which is a set of integrated reports, tools and guidance for critical business initiatives, and its Reports, designed to deepen clients' understanding of market, customer, and technology trends through data-driven reports, case studies, predictions, and strategic road maps. The Company's syndicated research also includes The Forrester Wave, its primary mechanism for evaluating enterprise technologies. The Forrester Wave provides a detailed analysis of vendors' technologies and services. The Forrester Wave allows clients to compare products and develop a custom shortlist based on the client's requirements. The Company offers Age of the Customer Research, which is aligned with its strategy of addressing its clients' and prospects' opportunities and challenges in the Age of the Customer. In addition to the Age of the Customer Research offering, its various RoleView Research offerings include Business Technology (BT) Research, Marketing and Strategy (M&S) Research, and Technology Industry (TI) Research, each consisting of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives.
The Company's Forrester Connect offerings are designed to help clients connect with peers and Forrester's products and professionals, and to coach executives to lead far-reaching change within their organizations. The Company's Leadership Boards are exclusive peer groups for executives and other senior leaders at organizations around the world. Clients may participate in one or more Leadership Boards. The Company's Executive Programs provide chief marketing officers (CMO) and chief information officer (CIO) with personal coaches who help the executives and their teams establish and tackle their initiatives.
The Company's data products and services are designed to provide fact-based customer insights to its clients. The Company's Customer Experience (CX) Index uses Forrester's customer experience methodology, which is a framework for assessing and measuring the quality of customer experience for over 900 brands around the world. This framework provides useful and actionable analysis, including a customer experience score, quantitative information about the score, and the drivers to improve the customer experience score, along with prioritization and simulations tools and a summary of insights provided by a Forrester analyst. The Company offers three packages of the Forrester CX Index, including a brand package that focuses on customer perception of the specific brand; an industry package that provides a particular brand's CX Index scores against its competitors, and an add-on package that offers deep insights on what distinguishes brands. For brands not included in its standard offering, it offers a custom survey approach to build a CX Index scorecard and driver analysis.
The Company's Consumer Technographics is an ongoing quantitative research program, based on surveys of over 400,000 individuals in North America, Europe, Asia Pacific and Latin America. The Company combines respondent data sets from its Consumer Technographics surveys into multiple regional and industry offerings. Additionally, clients may have access to a Technographics data insights manager to help them use the data to meet their specific business needs. The Company's Business Technographics is an ongoing quantitative research program that provides comprehensive, in-depth assessments of what motivates businesses to choose certain technologies and vendors over others. The Company's ForecastView is an ongoing data program that provides a detailed evaluation of market size, based on analysis and quantitative insights from its consumer and business surveys. It offers global forecasts for e-commerce, digital marketing, and mobile markets and the United States forecasts for applications and platforms markets. ForecastView clients may also have access to ForecastView analysts to assist in utilizing appropriate data to support client business decisions.
Forrester's research-based advisory and project consulting services leverage its RoleView research, Technographics and CX Index data to deliver focused insights and recommendations that assist clients in developing and executing technology and business strategy, informing critical decisions and reducing business risk. The Company's consulting services help clients with challenges addressed in its published research, such as customer experience transformations, digital business transformation and business technology transformations. The Company helps business and technology professionals conduct maturity assessments, prioritize best practices, develop strategies, build business cases, select technology vendors, and structure organizations. The Company helps marketing professionals at technology vendors to develop content marketing strategies, create marketing collateral and develop sales tools.
The Company hosts multiple events in various locations in North America and Europe throughout the year. The Company's events bring together executives and other participants serving or interested in the particular subject matter or professional role(s) on which an event focuses. Forrester Events focus on business imperatives of interest to its clients, including succeeding in the Age of the Customer, customer experience, digital transformation and marketing leadership.
The Company competes with Gartner and Google.
Forrester Research Inc
60 Acorn Park
CAMBRIDGE MA 02140-2303