Profile: Gannett Co Inc (GCI)
23 Jan 2019
Gannett Co., Inc., incorporated on November 21, 2014, is a media company. The Company operates as a newspaper publisher in the United States. As of December 25, 2016, it owned ReachLocal, Inc. (ReachLocal), a digital marketing solutions company; the USA TODAY NETWORK (made up of USA TODAY including digital sites and affiliates (USAT) and 109 local media organizations in 34 states in the United States and Guam), and Newsquest Media Group Ltd. (Newsquest), the Company's subsidiary operating in the United Kingdom. The Company's segments include Publishing, ReachLocal, and a Corporate and Other category. Its publishing operations also include commercial printing and distribution, marketing and data services. The Company also reaches small and medium sized businesses with digital marketing solutions principally through ReachLocal.
The publishing segment comprises the USA TODAY NETWORK and Newsquest. The Company offers both print and digital advertising and subscriptions to its publications. Its United States local publishing circulation revenue is driven through its All Access Content Subscription Model. All subscriptions include access to content via multiple platforms including Websites, smartphone and tablet applications, and e-newspapers, with subscription prices that vary according to the frequency of delivery of the print edition. The Company sells and tracks its advertising sales in three primary categories: Retail advertising, National advertising and Classified advertising. Retail advertising is associated with local merchants or locally owned businesses and includes regional and national chains (such as department and grocery stores) that sell in the local market. National advertising is principally from advertisers promoting national products or brands, such as pharmaceuticals, travel, airlines, or packaged goods. Both retail and national advertisements also include preprints, typically stand-alone multiple page fliers that are inserted in the daily and Sunday print product. Classified advertising includes the categories of automotive, employment, legal, and real estate/rentals. Advertising for classified segments is published in the classified sections or other sections within the publication, on affiliated digital platforms, and certain magazines.
The Company delivers content in print and online via desktops, mobile devices and tablets. The Company provides EZ Pay, a payment system that automatically deducts subscription payments from customers' credit cards or bank accounts and manages the subscriber retention rate. The Company, through Gannett Publishing Services (GPS), is engaged in imaging, advertising production, internal and external printing, packaging and distribution. Newsquest operates its publishing activities around regional centers to manage the use of management, finance, printing and personnel resources.
ReachLocal is focused on local businesses and on providing a total digital marketing solution that will address local business's online marketing needs. ReachLocal's total digital marketing solution consists of products and solutions in three categories: digital advertising (including ReachSearch, ReachDisplay, ReachSocial Ads and ReachRetargeting), Web presence (including ReachSite+ReachEdge, ReachSEO, ReachCast, ReachListings and TotalLiveChat), and software-as-a-service (ReachEdge and Kickserv). ReachLocal's search engine marketing (SEM) solution, ReachSearch, combines search engine marketing optimized across multiple publishers, call tracking and call recording services, and campaign performance transparency. ReachLocal also offers online advertising products focused on maximizing local businesses exposure by displaying their advertisements on Websites. ReachLocal's display products include a retargeting solution to target consumers having previously visited a specific client's Website, either through a ReachSearch campaign or a ReachDisplay campaign, or have previously searched for a client's keywords (ReachRetargeting), and a Facebook advertising solution (ReachSocial Ads), among other products.
ReachLocal offers a number of Web presence solutions, which include Websites (ReachSite), search engine optimization (ReachSEO), social (ReachCast), chat (TotalLiveChat), listings (ReachListings) and other products and solutions, all focused on expanding and leveraging clients' Web presence. ReachLocal also offers software products designed to enable its clients to both assess the efficacy of their marketing efforts and to facilitate their interactions with their customers. ReachLocal's ReachEdge solution is a marketing automation platform that includes tools for capturing Web traffic information and converting leads into new customers for clients. ReachLocal's Kickserv solution is a cloud-based business management software for service businesses.
The Company competes with Google, Yahoo! and Microsoft.
Gannett Co Inc
7950 Jones Branch Dr
MC LEAN VA 22107-0002