United States

Profile: Helen of Troy Ltd (HELE.O)

HELE.O on Nasdaq

20 Nov 2018
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Helen Of Troy Limited, incorporated on December 8, 1993, is a global consumer products company that offers a range of solutions for its customers through a range of brands. The Company is a global designer, developer, importer, marketer and distributor of a portfolio of brand-name consumer products. The Company has three business segments: Housewares, Health & Home, and Beauty. The Company's segments primarily sell their products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, catalogs, grocery stores, specialty stores, beauty supply retailers, e-commerce retailers, wholesalers, and through a range of distributors, as well as directly to consumers.


The Company's Housewares segment provides a range of consumer products for the home. Its product offerings include food preparation tools and appliances, gadgets, containers, cleaning, organization, baby and toddler care products. The Housewares segment comprises Food Preparation and Storage; Cleaning, Bath and Garden, and Infant and Toddler product categories. The Food Preparation and Storage product category offers food preparation tools and gadgets, food storage containers, baking tools, bakeware, barware, salt and pepper grinders and mills, hydration products, small kitchen appliances, and storage and organization products. The Cleaning, Bath and Garden product category offers household cleaning sponges, brushes, brooms, mops, sinkware, soap dispensers, laundry and bathroom accessories, and gardening tools. The Infant and Toddler product category offers feeding and drinking products, cleaning tools, bath accessories, nursery accessories and child seating. Its key brands include OXO, OXO Good Grips, OXO Soft Works, OXO tot, OXO On and OXO SteeL.

Health &Home

The Health & Home segment focuses on healthcare devices, such as thermometers, humidifiers, blood pressure monitors, heating pads, and hot/cold wraps; water filtration systems, such as faucet mount water filtration systems and pitcher based water filtration systems, and small home appliances, such as portable heaters, fans, air purifiers, humidifiers, dehumidifiers and insect control devices. Its key brands include Vicks, Braun, Honeywell, PUR, Febreze, Stinger, Duracraft, Nosquito, SmartTemp, Protec and SoftHeat.


The Beauty segment's products include electric hair care, beauty care and wellness appliances; grooming tools and accessories, and liquid-, solid- and powder-based personal care and grooming products. Its key brands include Revlon, Sure, Pert Plus, Infusium 23, Brut, Ammens, Hot Tools, Bed Head, Karina, Sea Breeze and Gold 'N Hot. Its Retail and Professional Appliances and Accessories include curling and straightening irons, hot air brushes, hand-held dryers, hard and soft-bonnet hair dryers, hair setters, facial/skin care appliances, foot care appliances, hair clippers and trimmers, mirrors, hair brushes, hair styling implements and hair accessories. Its Grooming, Skin Care and Hair Care products include liquid hair styling products, treatments and conditioners, shampoos, liquid and/or medicated skin care products, fragrances, deodorants and antiperspirants. The Company ships its Health & Home and Beauty segment appliance products out of the Olive Branch facility.

The Company competes with Lifetime Brands, Inc., Zyliss AG, Wilton Industries, Inc. , Simplehuman LLC, Casabella Holdings LLC, Interdesign, Inc., Kuhn Rikon Corporation, Newell Rubbermaid, Inc., Boon Inc., Ignite USA, LLC, PMI, Munchkin, Inc., Skip Hop, Inc., Chef'n, Progressive International, Stokke AS, De' Longhi S.p.A., Philips Electronics N.V., Microlife AG Swiss Corporation, Omron Corporation, Medisana AG, Beurer GmbH, Exergen Corporation, Paul Hartmann AG, Visiomed Group SA, The Clorox Company, 3M Company, Zero Technologies LLC, Panasonic Corporation, Sharp Corporation, Jarden Corporation, Lasko Products, Inc., , Blueair, Inc., Samsung Electronics Co., Ltd., Vitacost.com, Inc., Mercola.com, Life Extension, Purity Products, Swanson Health Products, LuckyVitamin Corporation, Stop Aging Now, LLC, Axe Wellness, LLC, Vitamin Research Products, Conair, Farouk Systems Inc., T3 Micro, Inc., International Consulting Associates, FHI Heat, Inc., Jamella Limited, Turbo Ion, Inc., Spectrum Brands, Inc., Wahl Clipper Corporation, Bio Ionic, Inc., AST Systems, LLC, John Paul Mitchell Systems, Inc., Homedics-U.S.A., Inc., The Procter & Gamble Company, L'Oreal Group, Unilever N.V., Colgate-Palmolive Company, Johnson & Johnson, Henkel AG & Co. KGaA, Beirsdorf AG, Coty Inc. and KAO Brands Company.

Company Address

Helen of Troy Ltd

Clarendon House, 2 Church Street
P: +1915.2258000

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