Profile: HubSpot Inc (HUBS.N)
23 May 2019
HubSpot, Inc. (HubSpot), incorporated on April 4, 2005, provides a cloud-based marketing and sales software platform. The Company's software platform features integrated applications to help businesses attract visitors to their Websites, convert visitors into leads, close leads into customers and delight customers so that they become promoters of those businesses. These integrated applications include social media, search engine optimization, blogging, Website content management, marketing automation, e-mail, sales productivity, customer relationship management (CRM), analytics and reporting. The Company's products include HubSpot Marketing, HubSpot CRM and HubSpot Sales. The Company offers Professional Services and support. It offers professional services to educate and train customers on how to leverage its software platform and inbound marketing methodology to transform how their business attracts, engages and delights customers. Its professional services are also available to customers needing additional assistance on a one-time or ongoing basis for an additional fee.
HubSpot Marketing, is a toolset for marketers to attract, engage, and nurture new leads towards sales readiness, and over the entire customer lifecycle. HubSpot Marketing is available in a free and several paid tiers, and can be used standalone, with HubSpot CRM, and/or any version of HubSpot Sales. The features of HubSpot Marketing include Marketing Automation and E-mail; Content Optimization System (COS); Social Media; Search Engine Optimization (SEO); CRM Sync, and Reporting and Analytics. Through Marketing Automation and E-mail, businesses can execute, manage and analyze e-mail marketing campaigns and segment and personalize e-mails using triggers, such as viewing a video, completing a form, or interacting via social media. Marketing Automation and E-mail's features include Advanced Segmentation, which Uses all the information in the inbound database to create highly segmented groups for more personalized and engaging e-mail marketing; Personalization, which Dynamically personalizes the content of e-mails including the sender, images and text based on the information about the recipient in the inbound database; Sophisticated Campaign Workflows, which Creates sophisticated marketing automation workflows that continue to automatically engage leads by using, for example, time delays of various lengths and multiple follow up e-mails that are customized based on different user actions or behavior; Lead Scoring, which uses machine learning to understand the quality of, and predict the likelihood that, a lead has potential to become a customer, and Analysis, which Measures e-mail open rates, click-through rates and other e-mail marketing metrics.
The Company's COS applications are part content management system and part personalization engine, enabling businesses to create new and edit existing Web content while also personalizing their Websites for different visitors and optimizing their Websites to convert more visitors into leads and customers. Its features include business blogging, Website pages, smart content, landing pages and forms, and calls-to-action. Business Blogging is designed for lead generation. Its blog includes get-as-you-type SEO tips for how to improve articles, built-in social media integration to automatically post new articles in social media, mobile optimization that automatically optimizes posts for smartphones and tablets, and integrated analytics that allow marketers to see the performance of each post and their blogging overall. Its Website pages are a system to build modern Websites with responsive design. Its smart content displays customized text, images or other content to customers to provide a personalized experience based on information stored in the inbound database. Its landing pages and forms is used to build lead-capture forms and create landing pages. Its calls-to-action creates buttons and callouts that direct visitors to landing pages. The Company's SEO features include keywords and page performance.
The Company's Social Media includes social media applications that allow businesses to monitor, publish and track social media across Facebook, LinkedIn, Twitter and Google+. Its features include monitoring, publishing and analysis. Its CRM Sync allows businesses to synchronize information from its inbound database with their CRM application, enabling transition from marketing to sales. Its native and third-party CRM integration features include Bi-directional syncing, inclusion lists, lead intelligence and closed loop reporting. Businesses can use its reporting and analytics functionality built into its platform to measure, which activities are attracting the most new leads and customers, develop a deeper understanding of their customers and measure the effectiveness of campaigns across the customer lifecycle. Reporting and Analytics include Sources, Competitors, Campaigns, Attribution, Events and Revenue.
The Company's HubSpot CRM allows businesses to track their interactions with contacts and companies, manage their sales activities and report on their pipeline and sales. Its features include contact management, salesforce automation and pipeline reporting. Contact Management Manages contact information for people and companies. It allows users to Track the history of every interaction with those contacts. Salesforce Automation Tracks active sales deals, store notes, track calls and meetings, and create tasks and reminders for follow-up with customers. Pipeline Reporting Reports on what deals are in what stage of the sales process with visibility for sales representatives and aggregate reporting for sales managers.
HubSpot Sales allows Businesses to empower their teams with tools that deliver a personalized experience for prospects with less work for sales representatives. Sales professionals can track the signals being sent by potential customers, including e-mail engagement and Website visits, and discover new contacts and connections with other businesses. HubSpot Sales is available in both free and paid tiers that can be used with HubSpot CRM or a third party CRM system, and/or any version of HubSpot Marketing. It includes E-mail Engagement Notifications, which allows users to Get real-time alerts when e-mail messages are opened or clicked by potential customers to know when they are engaged with messages; Sequences, which Schedules a series of personalized e-mails to be sent to a prospect all at once to eliminate reminders and extensive task lists; Meetings, which Exposes a sales representative's calendar for prospects to book meetings at a time most convenient for them, without having to coordinate a preferred meeting time over e-mail; Calling, which Calls prospects from HubSpot CRM, Outlook, or Gmail and have the call logged automatically within HubSpot CRM; New Lead and Website Visit Alerts, which Receives real-time notifications of new leads assigned to a salesperson, as well as notifications about when and where an existing lead visits a business's Website to help salespeople engage with potential customers; E-mail Templates and CRM Tracking, which Uses the e-mail templates stored in salesforce.com or HubSpot CRM directly in Microsoft Outlook and Gmail and Log e-mails in a CRM, and Contact Insights, which allows user to Learn about more contacts at a potential customer when visiting its Website or sending an e-mail, identify other connections to a potential customer and add new contacts to a CRM with one click.
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