Profile: Immersion Corp (IMMR.O)
21 May 2019
Immersion Corporation, incorporated on August 26, 1999, is a licensing company focused on the creation, design, development and licensing of haptic technologies that allow people to use their sense of touch more when operating a range of digital devices. The Company develops, licenses and supports a range of software and intellectual property (IP). The Company is focused on the target markets, including mobile devices, wearables, consumer, mobile entertainment and other content; console gaming; automotive; medical, and commercial. The Company has adopted a hybrid business model, under which the Company provides advanced tactile software, related tools and technical assistance to certain customers, and offers licenses to its patented IP to other customers. Its licenses enable its customers to deploy haptically-enabled devices, content and other offerings, which they typically sell under their own brand names. The Company and its subsidiaries hold patents, covering a range of digital technologies and including many of the ways in which touch-related technology can be incorporated into and between hardware products and components, systems software, application software, and digital content.
The Company provides software, IP and haptic expertise to its customers through a range of different offerings, including software licenses, patent licenses, and combined licenses that cover both software and patents. In most cases, its software licenses include services, design tools and software development kits (SDKs), as well as licenses to its patents to the extent necessary to implement the licensed software, with the specific rights and restrictions to the applicable patents described in the license agreements. When the Company offers patent licenses, the Company provides the customer with a defined right to use its patented innovations in its own products by allowing them to use specified aspects of its international patent portfolio, subject to limitations by specific field of use and other restrictions. In certain cases, the Company also provides its patent licensees with enablement tools, such as reference designs and prototypes, technical and design services, as well as other assistance and support.
The Company generally licenses its software as part of Immersion TouchSense-branded offerings that are intended to address the needs of its target markets. Its TouchSense offerings include haptic creation, deployment and playback software, SDKs, developer and enablement tools and documentation, technical and design services, as well as support. Targeted to the mobile device, wearables, and consumer electronics markets, TouchSense Haptic Enabling Kits consist of solutions enabling the design of tactile effects used in device interfaces and applications. Its toolkits enable original equipment manufacturers (OEMs) and their suppliers to add customized haptic experiences to their own branded devices and other products. Its offerings include TouchSense Haptic Enabling Kit for Mobile OEMs and TouchSense Haptic Enabling Kit for Wearable OEMs. Targeted to mobile developers, platform providers, advertisers and content creators, TouchSense Haptic Development Kits consist of design tools, integration software and effect libraries that allow for the design, encoding and playback of tactile effects in mobile content, including games, advertisements and video.
The Company has built a portfolio of patents covering various foundational aspects and commercial applications of haptic technology. Its portfolio includes over 2,100 issued or pending patents across the world, which support its TouchSense offerings.
The Company offers its services to licensees to enable them design and integrate touch effects into their products. This expertise includes engineering and integration services, design kits for prototyping, authoring tools, and application programming interfaces (APIs). The Company offers engineering assistance, including technical and design assistance and integration services that allow its licensees to incorporate its touch-enabling solutions and technologies into their products. The Company offers product development solutions, including software libraries, design, prototype creation, technology transfer, actuator selection, component sourcing, SDKs, sample source code, comprehensive documentation, and other engineering services. In addition, the Company offers testing and certification services to licensees and ecosystem participants, such as actuator vendors.
The Company offers several design kits for customers to use for technology evaluation, internal evaluation, usability testing, and focus group testing. The kits include components and documentation that designers, engineers, and system integrators need for prototyping tactile effects into existing or sample products and applications. In addition to TouchSense Haptic Development Kits, the Company licenses authoring tools that enable haptic designers and software developers in other markets, such as console gaming, to quickly design and incorporate customized touch feedback into their applications. Authoring tools allow designers to create, modify, experience, and save or restore haptic effects for a haptically-enabled device. Its APIs provide haptic-effect generation capability. Some of its haptic APIs are device independent (they work with scroll wheels, rotary knobs, joysticks, and other devices). Its software driver and API technologies can be ported to a range of operating systems, including Android, Tizen, Linux and Windows.
The Company offers TouchSense Haptic Enabling Kits and patent licenses, as well as haptic expertise, to OEMs in the mobile device, wearables, and consumer electronics markets. In addition, certain of its integrated circuit partners preload their integrated circuits with certain of its less fully-featured TouchSense software and offer these integrated circuits to OEMs in the mobile device market. Its licensees include makers of mobile devices, including Fujitsu, Gionee, HTC, Huawei, Kyocera, LG Electronics, Meizu, and Toshiba, as well as integrated circuit manufacturers, such as Texas Instruments. In addition to working with device manufacturers, the Company provides its TouchSense Haptic Development Kits to application developers, advertising networks and other content ecosystem participants to enable them to incorporate tactile effects into mobile games, advertisements and other content.
The Company has licensed its patents directly to Microsoft and Sony Computer Entertainment for use in their console gaming products. Additionally, the Company has licensed its patents to third party gaming peripheral manufacturers and distributors for use in spinning mass and force feedback devices, such as controllers, steering wheels and joysticks, to be used with personal computer (PC) platforms running on Microsoft Windows and other operating systems, as well as in connection with video game consoles made by Microsoft, Sony, Nintendo and others. The Company offers patent licenses and assistance, such as reference designs, prototypes and enablement services to automotive makers and suppliers. The Company offers patent licenses to the medical market. Its licensees include CAE Healthcare, Laerdal Medical A/S, Simbionix, Stryker Medical and SOFAR.
50 Rio Robles
SAN JOSE CA 95134-1806