Profile: Inuvo Inc (INUV.N)
Inuvo, Inc. (Inuvo), incorporated on October 29, 1987, is an Internet advertising technology and digital publishing company. The Company operates through two segments: the Partner Network (advertising technology), and the Owned and Operated Network (digital publishing). The Company develops technology that delivers content and advertisements over the Internet. The Company develops direct to consumer marketing technology to acquire consumers for its content. It develops analytics and optimization technologies to align advertisements with consumers. The Company offers MYAP, which is an online affiliate management solution that provides advertisers with the ability to sign up, manage and track the activities of publishers through a privately branded platform with data transparency. Typically, each MYAP customer is supported by a customized software implementation.
Within the Partner Network segment, the Company recruits online publishers and provides them an advertising delivery service, the primary brands for which are ValidClick and SearchLinks. This service allows publishers the ability to place Inuvo advertising-technology in various locations and configurations within their Website or application for either a desktop or a mobile implementation. Advertisements can be served by either Inuvo or a third-party depending on the needs of the publisher. SearchLinks is a platform that delivers advertisements to digital publisher Webpages and applications using natural language technology to identify a site's content, subject matter and context. It serves advertisements with text, images or video with a relevancy to the identified content. The technology decides whether to serve the contextual advertisement or a behavioral advertisement based upon the greater monetization. The platform allows publishers to visualize the performance of advertising on their pages and manages the remuneration associated with that advertising. ValidClick is a software as a service and delivery platform that is being replaced by the SearchLinks platform. It offers a pay-per-click solution where advertisements are targeted to consumers based on content and behaviors.
Owned and Operated Network
The Owned and Operated Network segment designs, builds and markets consumer Websites and applications. This segment consists of its main online property marketed under the ALOT brand and various other Websites targeted at specific demographics, such as EARNSPENDLIVE and sites designed for generating leads in a specific market vertical, such as ASKTHIS for automotive. Its ALOT branded Websites and applications focuses on topics, such as health, finance, careers, local search, travel, living, education and auto. Its ALOT Web properties include ALOT Health, ALOT Finance, ALOT Careers, ALOT Local, ALOT Travel, ALOT Living, ALOT Education and ALOT Auto. These Websites are optimized for mobile and desktop devices, and are designed to capitalize on a consumer demand for content, delivered both on the desktop and on mobile devices.
The Company competes with Yahoo!, Google, Criteo SA, Media.net Advertising FZ-LLC, Taboola, Inc., Outbrain Inc., WebMD LLC, Internet Brands, Inc. and Leaf Group Ltd.
500 President Clinton Ave Ste 30
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