Profile: Interpublic Group of Companies Inc (IPG)
21 Aug 2018
The Interpublic Group of Companies, Inc., incorporated on September 18, 1930, is a global advertising and marketing services company. The Company specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialized communications disciplines. It operates in two segments: Integrated Agency Networks (IAN) and Constituency Management Group (CMG). Its agencies offer customized marketing programs for clients that range in scale from global marketers to regional and local clients. IAN consists of McCann Worldgroup, FCB, MullenLowe Group, IPG Mediabrands, its digital specialist agencies and its domestic integrated agencies. CMG consists of its specialist marketing services offerings. It has three global networks: McCann Worldgroup, Foote, Cone & Belding (FCB) and MullenLowe Group, which provide integrated, advertising and marketing solutions for clients. Its global media services companies include UM and Initiative, which operate under the IPG Mediabrands umbrella. It also has a range of global specialized communications assets, as well as domestic integrated and digital agencies.
McCann Worldgroup is a global marketing solutions network consists of agencies that emphasize creativity, innovation and performance. The global components of McCann Worldgroup are McCann, an advertising agency networks; MRM//McCann, a digital marketing and relationship management agency; Momentum Worldwide, a brand experience agency; McCann Health, a professional and direct-to-consumer health communications network; ChaseDesign, a shopper marketing specialist; PMK-BNC, an entertainment and brand agency, and CRAFT, the network's global adaptation and production arm. UM (media management), Weber Shandwick (public relations) and FutureBrand (consulting/design) align with McCann Worldgroup to deliver fully integrated solutions. FCB is a global, fully integrated marketing communications company focused on changing consumer behavior for the benefit of their clients, colleagues and communities. MullenLowe Group is an integrated marketing communications network. Components include MullenLowe with expertise in brand strategy, creative content development and performance analytics; MullenLowe Profero, full-service, integrated digital marketing; MullenLowe Mediahub, media and communications planning and buying; and MullenLowe Open, behavior-driven activation, customer relationship management (CRM) and shopper marketing.
IPG Mediabrands, as the global media arm of IPG, is responsible for managing marketing investment for various brands. Its portfolio encompasses two global, full-service agencies: UM and Initiative, which are charged with delivering business results for clients, providing strategic counsel and advisory services and navigating the ever-evolving media landscape. Rounding out the IPG Mediabrands portfolio of services are its specialty business units: Ansible, Cadreon, MAGNA, Healix, The IPG Media Lab, Mediabrands Insights, Rapport, Reprise and Society. These agencies focus on media innovation, forecasting, product development, branded content, emerging technology, mobile, search and social and out-of-home, among others. Weber Shandwick and Golin has expertise in area of communication management. Jack Morton is a global brand experience agency, and FutureBrand is a brand consultancy. Octagon is a global sports, entertainment and lifestyle marketing agency. Its healthcare communications specialists reside within its global creative networks.
Within IAN, the Company's agencies provide an array of global communications and marketing services. Its digital specialist agencies provide digital capabilities and service their own client rosters while also serving as digital partners. In addition, its domestic integrated agencies, including Hill Holliday, Carmichael Lynch and Tierney, provide a range of advertising, marketing communications services and/or marketing services and partner with its global operating divisions as needed. CMG includes Weber Shandwick, Cassidy, DeVries, Golin, FutureBrand, Jack Morton and Octagon Worldwide, provides clients with diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting.
Interpublic Group of Companies Inc
909 3rd Ave
NEW YORK NY 10022-4731
Company Web Links
- Interpublic tops estimates as ad clients boost spending
- UPDATE 2-Interpublic tops estimates as ad clients boost spending
- Ad group Interpublic's profit rises 35 percent
- Interpublic to buy Acxiom's marketing solutions division for $2.3 billion
- UPDATE 1-Interpublic to buy Acxiom's marketing solutions division for $2.3 bln