Profile: IZEA Worldwide Inc (IZEA.PH)
16 Jul 2019
IZEA Worldwide. Inc., formerly IZEA, Inc. (IZEA), incorporated on March 22, 2010, operates online marketplaces that facilitate transactions between brands and content creators. These creators produce and distribute text, videos and photos on behalf of brands through Websites, blogs and social media channels. The Company's technology enables transactions to be completed at scale through the management of content workflow, creator search and targeting, bidding, analytics and payment processing. Brands and Publishers (collectively Brands) engage IZEA in order to gain access to its technology and network of creators. These companies are its primary customers and use its technology for various purposes, such as the engagement of online influencers for sponsored social campaigns (Sponsored Social), or the creation of standalone content for distribution through their owned channels (Content).
The Company provides services to customers in various industry segments, including consumer products, retail/e-Tail, technology and travel. The Company's customers are located in the United States, as well as Canada, India, the United Kingdom and over 150 other countries. Its business serves advertising and public relations agencies, as well as brands and businesses directly. IZEA works with brands to facilitate sponsored social campaigns at scale. Sponsored Social is when a company compensates an online influencer, such as a blogger or tweeter (creators) to share sponsored content with their social network following. This sponsored content is included within the body of the content stream, a practice also referred to as native advertising and sponsored content. IZEA works with brands and publishers to augment or replace their content development efforts. These clients use its platform to produce both editorial and marketing content that is published both online and offline. The Company's network includes professional journalists, subject matter experts, bloggers and everyday content creators, allowing its clients to produce content ranging from complex white papers to simple product descriptions. Its content customers use this service to create a stream of posts for their corporate blog.
The Company's platforms include IZEA.com and The IZEA Exchange (IZEAx), and Ebyline. IZEAx provides a unified ecosystem that enables the creation of various types of content, including blog posts, status updates, videos and photos through a range of social channels, including blogs, Twitter, Facebook, Instagram and Tumblr. The system is available to its customers and partners through a self-serve portal, as a managed service or as a licensed white label. Ebyline is a content marketplace, which replaces editorial newsrooms located within newspapers with a Virtual Newsroom. Ebyline focuses on producing content for brands in addition to newspapers. IZEAx and Ebyline streamline transactions between brands and creators. Each platform provides brands with access to a network of creators along with complete workflow management, content control, payment processing and performance tracking. For sponsored social campaigns, IZEAx provides integrated Federal Trade Commission (FTC) legal compliance. The Company also offers account management services to manage campaigns on behalf of the customer. This includes working with brands to optimize the opportunity that is presented to creators, providing instructions on what is required to fill the opportunity, identifying and sourcing the creators that are fit for the opportunity, managing the offer and acceptance process with the creators, verifying that the creators' content, once submitted, meets the requirements of the opportunity, and managing the overall campaign to meet the goals of the brand. Account managers also provide clients with progress updates on their campaign that include campaign metrics and all postings created throughout the campaign. Additionally, they assemble campaign recaps at the conclusion of the campaign and work with the advertisers on plans for follow-up strategies after the initial campaign has ended.
The Company's platforms provide for the ability to review creators' content prior to publishing, and all the other platforms provide for a review after the content is published. If the content does not conform, the creator is requested to make any necessary adjustments. If the creator refuses, the opportunity is deemed to have been withdrawn. Neither the brand nor its account management staff modifies creators' content without the creators' involvement and consent. The Company has over 629,000 user connections from approximately 358,000 user accounts in IZEAx. The Company provides the ability to target its creators based on a range of software rules and filters. It provides self-service platforms that service all business types and sizes. Unlike traditional public relations, advertisers only pay for completed posts. The Company provides trackable results by automatically embedding tracking links and pixels, as well as support, for third-party tracking. It also provides dashboards for real-time reporting, providing feedback.
The Company competes with Facebook, Glam Media, Twitter, BlogHer, TapInfluence and Collective Bias.
IZEA Worldwide Inc
480 N Orlando Ave Ste 200
WINTER PARK FL 32789-2918