Profile: NQ Mobile Inc (NQ)
20 Nov 2017
NQ Mobile Inc., incorporated on March 14, 2007, is a global provider of mobile Internet services. The Company provides a portfolio of offerings, including mobile game publishing platforms, mobile advertising platforms, mobile entertainment applications and platforms, mobile security and productivity applications, as well as other mobile applications. It operates through two segments: consumer and enterprise. The consumer segment primarily consists of mobile value added services, which includes mobile security services, mobile games and live mobile social video platform, advertising services and other services. The enterprise segment mainly consists of technology and software development services and hardware sales aggregated under enterprise mobility revenues. The Company offers a range of products and services to consumers and enterprises. The Company's product and service offerings provide mobile privacy and productivity, and also offer additional mobile value added services, such as mobile games, mobile entertainment applications and platforms, and other mobile applications. The Company also offers a set of enterprise mobility solutions. Additionally, the Company provides its products and services to its channel partners to provide these products and services to their own users. The Company also monetizes its mobile users through advertising, mobile games and technology licensing.
The Company's live mobile social video platform, Beijing Showself Technology Co., Ltd. (Showself), comprises its mobile entertainment revenues. Additionally, the Company generates subscription revenues through a Freemium business model from products, including NQ Mobile Security Applications, Vault and Family Guardian. The Company also offers banner advertising to advertisers through its various applications that charge on a cost per time (CPT) basis. In addition to these online and offline ad network revenue sources, the Company also generates advertising revenues directly within its set of applications, including its mobile security and productivity applications and other mobile applications, such as healthcare-related search. The Company offers mobility solutions and services, including system management, application development, business intelligence and maintenance services mainly through Beijing Trustek Technology Co., Ltd. (Trustek). The Company provides a range of mobile security related services to address fundamental user requirements.
The Company's cloud-based platform enables it to compile and update a database of information based on the usage and actions of its users. By knowing its users, the Company is able to deliver the mobile Internet services and advertisements. This allows it to simultaneously deliver security products and services from its cloud-based repository of security threats, and also provide other relevant mobile Internet services and advertisements through its database of user information. The Company offers its products and services under its own brands and also as white label solutions that can be tailored to the specific requirements and offered under the brands of its channel partners. The Company also offers technology solutions and software development kit (SDK) platforms that enable its channel partners to manage their own business objectives. The Company sells products directly to customers, through channel partners to customers.
Through FL Mobile Jiutian Technology Co., Ltd. (FL Mobile), the Company publishes both third-party and self-developed mobile games. The mobile games published and operated by FL Mobile are To Attack Cities and Capture Territories Snap Three Kingdoms; The Tank Storm; Ost Chronicle, and Cang Qiong Bian. The Company holds controlling equity interests in Showself live mobile social video platform, vLife interactive wallpaper and Doreso Music Radar. Showself Live Video is a live mobile social video platform in China. It facilitates real-time video shows from various hosts that perform on its platform and enable mobile users (audiences) to interact and socialize with these hosts from their mobile devices. The platform also offers a series of in-show mobile games for its mobile users to play. Showself Desktop, which is its personalized interactive and programmable mobile desktop application, offers a range of dynamic and themed-wallpaper and desktop applications for various mobile users and devices in China and overseas markets. Showself Music Radar, which is its solution provider of automatic audio content recognition services, offers audio search with technology of signing and humming song recognition and can also be embedded and integrated with third party music services.
The Company offers a range of products and services in the area of mobile security, privacy, optimization, personalized cloud, and family protection. The Company's mobile security product, NQ Mobile Security, protects users' mobile data from viruses, malware, hackers and spyware. The Company provides virus scanning, Internet Firewall, financial/social media account protection, and Anti-Eavesdropping. Through NQ Mobile Easy Finder, the Company enables users to remotely locate, track and lock, their lost phones, make phones sound an alarm, send screen messages and wipe phone data to prevent privacy leakage. The Company also provides data backup and restore tools in both products. Call Blocker is an application to prevent unwanted calls or texts. Its mobile privacy product, NQ Mobile Vault, helps users' control their pictures, videos, contacts, and call logs private. Its mobile optimization products are Android Booster and Super Task Killer. Its family protection product, NQ Family Guardian, allows parents to monitor and protect their children's smart device activities. NQ Family Guardian's suite of services for safety and monitoring comprises a mobile application that is downloaded and installed on the child's smart devices along with a Web-based control center that is accessible from any desktop or mobile browser. It also provides a cloud security SDK that allows third-party developers to incorporate the function to their own applications and products. Its consumer mobile products are offered directly under its various NQ brands, as well as white labeled and branded by its various channel partners selling their own versions of these products.
The Company competes with Qihoo 360, Tencent, Cheatah Mobile, Kingsoft, Avast, Symantec, McAfee, AVG, Trend Micro, F-Secure, Kaspersky, Lookout, Chukong Holdings Ltd, China Mobile Games & Entertainment Group Ltd, iDreamSky Technology Ltd, KunLun, NationSky, Baidu, YY, 9158.com and Shazam.
NQ Mobile Inc
No.4 Building, 30 Mtrs Est from
11 Heping Li East Strt, Yong He
BEIJING BEJ 100013
Company Web Links
- BRIEF-NQ Mobile provides an update on the FL Mobile divestment
- BRIEF-NQ Mobile to redeem $88 mln principal amount of convertible note issued to Zhongzhi
- BRIEF-NQ Mobile Inc authorizes up to $150 mln buyback program of shares and convertible notes
- BRIEF-NQ Mobile provides an update on the FL Mobile divestment and the sale of Showself's live social video business