Profile: Publicis Groupe SA (PUBGY.PK)
17 Nov 2017
Publicis Groupe S.A., incorporated on January 1, 1954, is a communications company. The Company offers local and international clients its services in marketing, communication and digital transformation. The Company provides a range of communications and marketing solutions, such as Creative Solutions; Media Solutions; Digital Solutions, and Healthcare Solutions. It focuses on four solutions businesses: Publicis Communications for the creative networks; Publicis Media; Publicis.Sapient, and Publicis Health.
Publicis Communications offers Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Bartle Bogle Hegarty (BBH), Prodigious and MSLGROUP. Publicis Worldwide covers approximately 100 countries with over 220 agencies on every continent, notably in Europe, the United States and Brazil (including Marcel, 133, Duval Guillaume, Publicis & Hal Riney, Poke, AR New York ETO, DPZ and Talent). Publicis Worldwide offers advertising, interactive communications and digital marketing (Publicis Modem), customer relationship management (CRM) and direct marketing (Publicis Dialog). Publicis Worldwide also includes public relations activities, communications, corporate and financial communications and events communications that are regrouped within MSLGROUP. Leo Burnett owns the international network Arc Worldwide for marketing services, which focuses primarily on direct and interactive marketing and sales promotion. Leo Burnett also owns other agencies and independent advertising entities.
Saatchi & Saatchi includes the agencies Saatchi & Saatchi (including the agencies Team One and Conill in the United States), as well as the network Saatchi & Saatchi X, a specialist in point of sale marketing (shopper marketing). BBH is a network, which operates regional platforms in Mumbai, New York, Sao Paulo, Shanghai and Singapore. Publicis Communications also integrates Prodigious for the design and delivery of branded content for various channels. Prodigious has approximately 20 sites across the world and includes WAM, and Bosz Digital, a digital production platform located in Central America.
Publicis Media includes Starcom MediaVest Group, ZenithOptimedia and VivaKi. Starcom MediaVest Group operates approximately 130 agencies in over 80 countries. ZenithOptimedia operates approximately 250 agencies in over 70 countries across the world and operates in the United Kingdom, the United States, Germany, France and Spain. It also operates an agency, Performics. VivaKi operates in approximately 40 countries. The Company offers Media consulting/Media planning and Media buying services.
The Publicis.Sapient platform includes digital agencies, such as Razorfish, DigitasLBi, SapientNitro and Sapient Consulting. It primarily includes the creation of corporate or commercial websites and intranets, online direct marketing consulting, social network expertise, search engine optimization, Internet advertisements, and all forms of Internet and mobile communication.
Publicis Healthcare Communications Group (PHCG) has operations in approximately 10 countries. PHCG includes various brands, such as Digitas Health (DH), Publicis Health Media (PHM) specializing in media for the healthcare and well-being sector. It offers a range of services covering the product lifecycle: consulting prior to release on the market, communication tools (advertising, direct marketing, digital and telemarketing), medical training, scientific communications, Public Relations, events management and hiring temporary sales staff.
The Company competes with Omnicom, WPP and Interpublic.
Publicis Groupe SA
133 avenue des Champs-Elysees
Company Web Links
- BRIEF-Publicis Media selected by L'Oreal for consolidated media buying
- UPDATE 2-European shares fall on Catalonia standoff, disappointing Q3 earnings
- Advertiser Publicis's shares slide after sales miss forecasts
- UPDATE 3-Advertiser Publicis's shares slide after sales miss forecasts
- European shares dip as new batch of Q3 earnings unveils disappointments