Profile: Roku Inc (ROKU.O)
18 Jun 2019
Roku, Inc., incorporated on October 22, 2002, operates television streaming platform. The Company connects users to streaming content, enables content publishers to build and monetize audiences and provides advertisers with capabilities to engage consumers. Its Roku platform allows users to personalize their content selection with cable television replacement offerings and other streaming services that suit their budget and needs. Ad-supported channels available on the Roku platform include CBS News, Crackle, The CW Television Network and Vice; subscription channels include HBO Now, Hulu and Netflix, as well as traditional pay TV replacement services like DirecTV Now, Sling TV and Sony PlayStation Vue; and transactional channels include Amazon Video, Google Play and Vudu. Its product categories include advertising, Roku TVs and Streaming Players.
The Company’s advertising products enable advertisers to serve its users. It collects a variety of information on the Roku streaming platform, including user registration data, as well as anonymized information like audience engagement with channels on its platform, use of features like search and interactions with advertisements. Its advertising products include Video ads, Interactive video ads, audience development promotions and brand sponsorships. Its Roku TVs are manufactured and sold by the Company’s TV brand licensees, integrate its Roku Operating System (Roku OS), and uses its smart TV hardware reference design. Its licensee brands include Element, Hisense, Hitachi, Insignia, RCA Corporation, Sharp and TCL Corporation. Roku TVs are available in sizes ranging from 24 inches to 65 inches at retailers in the United States and Canada. The Company offers a line of streaming players for sale under the Roku brand in the United States, Canada, the United Kingdom, France and the Republic of Ireland, that allow users to access its TV streaming platform.
The Company competes with Amazon, Apple, Google, LG, Samsung and VIZIO.
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