Profile: Rubicon Project Inc (RUBI.N)
15 Jul 2019
The Rubicon Project, Inc., incorporated on April 20, 2007, offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company's solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company's platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.
The Company's platform incorporates machine-learning algorithms, data processing, storage, analytics capabilities and a distributed infrastructure. Its platform applications for sellers include Exchange application program interface (xAPI) technology; Inventory Allocation; Consolidated Payments, and AdCheq. It provides sellers with a single Web-based interface that serves as their central location to manage and analyze digital advertising spending from various buyers. Its platform allows buyers to purchase advertising inventory in their preferred manner. Its direct orders capability enables buyers to streamline the workflow associated with purchasing fully reserved inventory through its Orders platform, while leveraging their first-party data assets.
The Company competes with Google and Facebook.
Rubicon Project Inc
12181 Bluff Creek Drive, 4Th Flo
LOS ANGELES CA 90094