Profile: SITO Mobile Ltd (SITO.A)
16 Aug 2019
SITO Mobile, Ltd., incorporated on May 31, 2000, operates a mobile location-based advertising platform serving businesses, advertisers and brands. Through its platform, the Company's solutions allow marketers to create content targeted to audiences, based on location, interests, behaviors and loyalty. The Company's offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos (rich media) on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action.
The Company's Real-time Verified Walk-In (VWI) is a technology that manages how brands measure and optimize mobile advertising campaigns by reporting attribution and performance measurements to clients in real-time to help marketers make informed campaign decisions and appropriate adjustments to optimize campaign performance mid-campaign. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system used to track metrics, such as user demographics, psychographics, Cost Per Thousand Advertisement Impressions Served (CPM), click-throughs and time of engagement. SITO Mobile Messaging is a platform for building and controlling tailored programs, including messaging and customer incentive programs. The Company's Short Message Service (SMS) gateway is a channel for retailers to communicate with their brand loyalists on a personal level.
The Company competes with Facebook, Twitter, Tube Mogul, Voltari, Mobivity, Ninth Decimal, PlaceIQ, xAd, Verve, ThinkNear, OpenMarket and Twilio.
SITO Mobile Ltd
100 Town Square Pl Ste 204
JERSEY CITY NJ 07310-2778