Profile: Skechers USA Inc (SKX)
26 Jun 2019
Skechers U.S.A., Inc., incorporated on May 28, 1998, is a designer and marketer of Skechers-branded lifestyle footwear for men, women and children, and performance footwear for men and women under the Skechers Performance brand name. It also offers apparel, accessories, eyewear, scrubs and other merchandise. It sells its footwear in department, specialty and independent stores, as well as through its Skechers retail stores and online at skechers.com. The Company operates through three segments: domestic wholesale sales, international wholesale sales, and retail sales, which includes e-commerce sales. Its lifestyle brands include Skechers USA, Skechers Sport, Skechers Active and Skechers Sport Active, Skecher Street, BOBS from Skechers and Mark Nason. Its Performance Brands include Skechers Performance, Skechers Kids and Skechers Work. As of December 31, 2017, the Company's products are available in over 160 countries and territories through its network of subsidiaries in Asia, Europe, Canada, Central America and South America.
The Company's Skechers USA category for men and women includes Dress Casuals and Modern Comfort; Casuals; Casual Fusion, and seasonal sandals and boots. The Dress Casuals category for men consists of black and brown men's shoes that feature shiny leathers and dress details, and utilizes traditional or lugged outsoles, as well as value-oriented materials. The Dress Casuals line, which is also referred to as the Modern Comfort collection for women, consists of trend-influenced, stylized boots and shoes, which may include leather uppers, shearling or faux fur lining or trim, and water-resistant materials. The Casuals line for men and women is defined by lugged outsoles and utilizes value-oriented and leather materials in the uppers. For men, the Casuals category includes black and brown boots, shoes and sandals. For women, the Casuals category includes basic black and brown oxfords and slip-ons, lug outsole and fashion boots, and casual sandals. It designs and prices both the men's and women's categories to appeal primarily to younger consumers with acceptance across age groups. The Casual Fusion line consists of sport-influenced casuals targeted to trend-conscious young men and women. This collection features leather or nubuck uppers and includes mesh. The seasonal sandals and boots for men and women are designed with its existing outsoles. These styles are made with leather uppers, and also may be in canvas or fabric for sandals, and water-resistant materials, faux fur and Sherpa linings for boots.
The Skechers Sport footwear collection for men and women includes lightweight sport athletic lifestyle products; classic athletic-inspired styles; sport sandals and booties, and retro and fashion. The lightweight sport athletic product is designed with comfort and flexibility in mind. Careful attention is devoted to the cushioning, weight, design and construction by using materials and technologies. Select styles include knit uppers, the Skechers Burst midsole and the Skech-Air outsole. Classic Skechers styles offer rubber tread. Many of the designs are in white, black and natural shades, with some athletic accents. The uppers are designed in leather, suede and nubuck. The sport sandals and booties are primarily designed from existing Skechers Sport outsoles and may include sport features as its sneakers with the addition of technologies geared toward making seasonal footwear. Retro and fashion styles feature fashionable profiles. At the forefront is the D'Lites collection with iconic Skechers sneaker looks updated with contemporary Skechers Air-Cooled Memory Foam insoles for total comfort.
Skechers Active and Skechers Sport Active
The Skechers Active line, with lace-ups, Mary Janes, sandals and open back styles, is available in a multitude of colors, as well as solid white or black, in knits, fabrics, leathers and meshes, and with various closures, laces, zig-zag and cross straps, among others. The Skechers Sport Active line includes low-profile, lightweight, flexible and sporty styles, many of which have Skechers Air-Cooled Memory Foam.
Skechers Street is its sneaker collection for millennials that delivers sneakers, platforms and fashion trainers with metallic finishes, glimmer embellishments and embroidered pairs with star and graphic treatments. Sketcher Street styles pair the trends with the features, such as Air Cooled Memory Foam insoles, Rise Fit technology and contoured barefoot liners.
BOBS from Skechers
BOBS from Skechers line is its collection of colorful, playful as well as basic espadrilles. The line also includes wedges, vulcanized looks and comfortable faux fur styles for home. Its styles also include Skechers Memory Foam. The BOBS classic espadrille collection is designed in basic colors with canvas, tweed, crochet and boiled wool uppers, suede and patterned fabrics. It also has a collection with dog and cat prints for its BOBS for Dogs charitable offering. BOBS' vulcanized and sport looks have a youthful and California lifestyle appeal.
Mark Nason offers dress, casual and active styles for style-conscious men, with features Premium Relaxed Fit construction and Memory Foam Lux. Its categories in the Mark Nason Collection include Mark Nason Skechers, a low-profile collection of casuals for everyday wear; Mark Nason Los Angeles, casual sneakers for the active male, and Mark Nason Dress, dress shoes crafted with leathers and detailing.
Skechers Performance is a collection of technical footwear. Skechers GOrun 4 and Skechers GOrun 3 are a collection of running shoes that features a midfoot strike design for efficient running. Skechers GOwalk is designed for walking and casual wear, and offers performance features in a casual slip-on or lace-up sneaker. Skechers GOtrain is designed for the gym and features a forefoot and extended outriggers. The Skechers GOtrail collection features the performance materials found in its running shoes with rugged designs that can protect against impact during all-terrain runs. Skechers GO GOLF is designed for the golf course.
The Skechers Kids line includes Skechers Kids, which is a range of infants', toddlers', boys' and girls' boots, shoes, high-tops, sneakers and sandals; Skechers athletic-inspired sneakers with Memory Foam; Twinkle Toes and Twinkle Wishes by Skechers; Skechers Super Z-Strap; Elastika by Skechers; Lighted footwear; Mega Flex, and Game Kicks. The Skechers Kids line includes embellishments or adornments, such as fresh colors and fabrics. The line's Fashion Hi-Tops subcategory offers trend-forward high-top looks designed to appeal to fashion-conscious young girls. Skechers' athletic-inspired collection includes Memory Foam sneakers designed with meshes, knits and weaves as its adult styles, such as Skechers Sport, Skechers GOrun and Skech-Air athletic sneakers, which have a visible air-cushioned outsole and a gel-infused memory foam insole. The collection is designed to offer both to younger kids, as well as tweens transitioning to adult shoes. Twinkle Toes by Skechers is a line of girls' sneakers and boots that feature bejeweled toe caps and designed uppers. Skechers Super Z-Strap is a line of athletic-styled sneakers with z-shaped closure system. The product line is marketed with the character, Z-Strap. Elastika by Skechers is a line of girls' sneakers with bungee closures. The product line is marketed with the character, Elastika. Skechers' lighted collection for boys and girls includes the categories of S-Lights, Hot Lights by Skechers and Energy Lights by Skechers. Mega Flex is a line of athletic sneakers for boys based on a robot character. Game Kicks for boys and girls are sneakers with a built-in interactive sound and light memory game.
Skechers Work offers a complete line of men's and women's casuals, such as field boots, hikers and athletic shoes, many of which may also include Skechers Memory Foam. The Skechers Work line includes athletic-inspired, casual safety toe and non-slip safety toe categories that might feature lightweight aluminum safety toe, electrical hazard and slip-resistant technologies, as well as breathable, seam-sealed waterproof membranes. Designed for men and women working in jobs with safety requirements, these styles are constructed on high-abrasion, long-wearing soles, and feature breathable lining, oil- and abrasion-resistant outsoles. The uppers consist of leather, nubuck, trubuck and durabuck. Its safety toe athletic sneakers, boots, hikers and casuals are ideal for environments requiring safety footwear and offer comfort and safety in dry or wet conditions. Its slip-resistant boots, hikers, athletics, casuals and clogs are used for the service industry. Skechers Work is sold through department stores, athletic footwear retailers and specialty shoe stores, as well as marketed directly to consumers through business-to-business channels.
The Company competes with Columbia Sportswear Company, Nike, Inc., Deckers Outdoor Corporation, Kenneth Cole Productions Inc., Steven Madden, Ltd., The Timberland Company, V.F. Corporation, Wolverine World Wide, Inc., adidas AG, Reebok International Ltd., Puma SE, ASICS America Corporation, New Balance Athletic Shoe, Inc., Under Armour, Inc. and Payless Holdings.
Skechers USA Inc
228 Manhattan Beach Blvd
MANHATTAN BEACH CA 90266