Profile: Townsquare Media Inc (TSQ)
23 Jul 2019
Townsquare Media, Inc., incorporated on February 26, 2010, is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the United States. The Company operates through two segments: Local Advertising and Live Events. The Company's Local Advertising segment offers broadcast, digital and mobile advertising within its local markets. The Company's Live Events segment consists of a range of live events, which the Company creates, promotes and produces, including music concerts, multi-day music festivals, fairs, consumer expositions and trade shows, athletic events, lifestyle events and other forms of entertainment. The Company reports the remainder of its business in its Other Media and Entertainment category, which principally provides digital marketing solutions, e-commerce solutions and digital advertising services nationally.
The Company's assets include radio stations, live events, and digital, mobile, video and social media properties. The Company's brands include local media assets, such as WYRK, KLAQ, K2 and NJ101.5; music festivals, such as Mountain Jam, WE Fest and the Taste of Country Music Festival; touring lifestyle and entertainment events, such as the America on Tap craft beer festival series, and the Insane Inflatable 5K obstacle race series, and tastemaker music and entertainment owned and affiliated Websites, such as XXL.com, TasteofCountry.com, Loudwire.com, JustJared.com and BrooklynVegan.com. The Company's integrated and diversified product and service offerings, Townsquare Everywhere, enable local, regional and national advertisers to target audience engagement across multiple platforms, including on-air, online and at live events.
The Company's Local Advertising segment consists of approximately 309 owned and operated radio stations and over 325 owned and operated local Websites in 66 small and mid-sized markets. Almost all of its radio stations have local companion Websites that utilize the station brands and are populated with original content created or curated by its local media personalities. All of the Company's radio stations are available to be streamed online via their local companion Websites, as well as its mobile application, radioPup. The Company's Local Advertising operations are organized around a regional strategy with cluster concentrations in and around the Northeast, Upper Midwest, Texas and the Mountain West. The Company's radio stations and local Websites are diversified in terms of brand, music format and target demographics. All of its local Websites are search engine and mobile optimized.
The Company's Live Events segment consists of a range of live events, which it creates, promotes and produces, including music concerts, multi-day music festivals, consumer expositions and trade shows, athletic events, lifestyle events and other forms of entertainment. Its live events are local and community-based in nature and it also offers sponsorship, exhibit space and activation opportunities to its advertisers. The Company also offers event production services to third parties and owns a ticketing platform. The Company produced approximately 650 live events that attracted approximately 18 million attendees in total.
Other Media and Entertainment
The Company's Other Media and Entertainment business consists of its digital marketing solutions offering, national digital assets and e-commerce offering. The Company offers digital marketing solutions, on a subscription basis, to small and mid-sized local and regional businesses (SMBs) in small and mid-sized markets across the United States. The Company's digital marketing services are offered under the brand name Townsquare Interactive, include traditional and mobile-enabled Website development and hosting services, search engine and online directory optimization services, online reputation management and social media management.
The Company owns and operates a portfolio of approximately 16 music and entertainment focused national Websites, including Taste of Country, XXL, PopCrush, ScreenCrush, Ultimate Classic Rock, Loudwire and ComicsAlliance. Its digital advertising network provides services, such as advertising sales representation and advertising trafficking to approximately 150 third-party music and entertainment focused affiliate Websites, such as Just Jared, Hype Machine, Brooklyn Vegan and RapUp.
The Company offers e-commerce products to consumers and advertisers through Seize the Deal, its deal and auction platform. Seize the Deal enables small businesses, some of which may not have the resources to utilize its Local Advertising products, to sell certain of their products and services online through the auction platform. The Company's auction platform supports over 106 local auctions annually, which are often used as a gateway to a broader advertising relationship with Townsquare Media.
The Company competes with Live Nation, AEG, Pandora, Spotify and SiriusXM.
Townsquare Media Inc
240 Greenwich Ave
GREENWICH CT 06830-6507