Profile: Vera Bradley Inc (VRA.O)
19 Oct 2018
Vera Bradley, Inc. (Vera Bradley), incorporated on June 23, 2010, is a designer of women's handbags, accessories, luggage and travel items, eyewear, and stationery and gifts. The Company's segments include Direct and Indirect. The Company offers various products, including bags, travel, home and accessories. Its accessories include fashion accessories, such as wallets, wristlets, eyeglass cases, jewelry, and scarves and various technology accessories. Its travel product category includes rolling luggage, cosmetics, travel and packing accessories, and travel bags, which includes its duffel and weekend bags. Its home category includes textiles, including throw blankets, beach towels, and comforters, wellness and beauty, as well as items, such as mugs and tumblers.
The Direct business consists of sales of Vera Bradley products through the Company's full-line and factory outlet stores in the United States, verabradley.com, direct-to-consumer eBay sales and the Company's annual outlet sale in Fort Wayne, Indiana. The Company has a retail presence through its full-line stores. As of January 28, 2017, the Company operated 113 full-line stores averaging approximately 1,900 square feet per store. The Company's factory outlet stores are a vehicle for selling retired merchandise at discounted prices, as well as factory exclusive styles, while maintaining brand integrity. The Company operates approximately 40 factory outlet stores. Its annual outlet sale is held in the Allen County War Memorial Coliseum Exposition Center in Fort Wayne, Indiana.
As of January 28, 2017, the Indirect business consisted of sales of Vera Bradley products to approximately 2,600 specialty retail locations, substantially all of which were located in the United States, as well as department stores, national accounts, third party e-commerce sites, the Company's wholesale customer in Japan, and third-party inventory liquidators. In addition to acquiring new and growing existing accounts, its sales consultants serve as a support center for its Indirect retailers by assisting and educating them in areas, such as merchandising and visual presentation, marketing of the brand, product selection and inventory management.
The Company competes with Coach, Michael Kors, Nine West, Dooney & Bourke, Kate Spade, Fossil, Brahmin and Tory Burch.
Vera Bradley Inc
12420 Stonebridge Rd
ROANOKE IN 46783-9300