United States

Profile: Viad Corp (VVI)

VVI on New York Consolidated

23 May 2019
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Viad Corp, incorporated on December 16, 1991, is an international experiential services company. The Company has operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. It operates through two main business groups: GES, which is a live event service provider to some of the visible and influential events and global brands, and Pursuit, which is a collection of destination travel experiences.


GES is a global, full-service provider for live events that produces exhibitions, conferences, corporate events, and consumer events. GES offers a range of live event services, from the design and production of experiences that engage audiences and build brand awareness, to material handling, rigging, electrical, and other on-site event services. In addition, GES offers clients a full suite of audio-visual services from creative and technology to content and design, along with online tools powered by technologies that help clients manage the complexities of their events. GES conducts its operations through two geographical segments: GES U.S., which has full-service operations in exhibition market in the United States, including Las Vegas, Nevada; Chicago, Illinois; Orlando, Florida; New York, New York, and Los Angeles, California, and GES International, which had full-service operations at many of the event destinations and venues, including seven cities in Canada, six cities in the United Kingdom, one city in Germany, two cities in the United Arab Emirates, and two cities in the Netherlands, as of December 31, 2016. GES' clients include event organizers and corporate brand marketers. Corporate brand marketers include exhibitors and domestic and international corporations that want to promote their brands, services and innovations, feature new products, and build business relationships. GES serves corporate brand marketers when they exhibit at shows and when GES is engaged to manage their global exhibit program or produce their proprietary corporate events.

GES U.S. and GES International both provide a full suite of services for event organizers and corporate brand marketers across four live event markets: Exhibitions; Conferences; Corporate Events, and Consumer Events (collectively, Live Events). Exhibitions facilitates business-to-business and business-to-consumer sales and marketing. Conferences facilitates attendee education. Corporate Events facilitates attendee education of sponsoring company's products or product ecosystem. Consumer Events entertains, educates, or creates an experience, typically around a specific genre. GES provides official contracting services and products to event organizers and corporate brand marketers for Live Events in both GES U.S. and GES International. Contracting services and products are provided primarily to Exhibitions and to Conferences, Corporate Events, and Consumer Events.

GES U.S. provides end-to-end event accommodation services in North America. As the distributor of exclusive accommodations services for a Live Event, GES is responsible for researching and recommending local hotels, securing room blocks, marketing reserved room blocks to event attendees and corporate brand marketers, managing attendee and corporate brand marketer reservations, and addressing any accommodations concerns during the show. Event accommodations allows GES to serve multiple Live Event participants through a single integrated service network. Event attendees and corporate brand marketers benefit from GES' accommodations services. Additionally, event organizers benefit from GES' management of complex hotel booking administration before, during, and after the event. GES also helps drive revenue per available room for hotels by acting as a direct sales channel to high-value, professional guests. GES International and GES U.S. provide event registration and data analytic services. GES provides both a software-as-a-service model and fully managed options for registration and ticketing, lead management, and reporting and analytics. Its multi-lingual and multi-currency technology enables a common platform for global event organizers. GES U.S. and GES International provide event management tools for Live Events, which include online ordering capabilities, sponsoring management tools, content management systems, and live event tracking.

GES offers a variety of audio-visual and digital services for Live Events and corporate brand marketers in both GES U.S. and GES International. GES expanded its audio-visual services through two audio-visual production businesses: ON Event Services, LLC (ON Services) and Blitz Communications Group Limited and its affiliates (collectively, Blitz). ON Services' in-house audio-visual production services enables GES to cross-sell its services and technology offerings. GES combines the science of digital solutions with the audio-visual technology and superior service to create attendee engagements. Services provided include digital design and content, media production, content testing, equipment rental, staging, and creative services.


Pursuit is a collection of destination travel experiences in North America that showcase the Banff, Jasper, Waterton Lakes, Glacier, Denali, and Kenai Fjords National Parks, and Vancouver, Canada. Pursuit draws its guests from markets, including Canada, the United States, China, the United Kingdom, Australia/New Zealand, Asia Pacific, and Europe. Pursuit markets directly to consumers, as well as through distribution channels that include tour operators, tour wholesalers, destination management companies, and retail travel agencies and organizations. Pursuit is composed of Brewster Travel Canada, Alaska Collection, Glacier Park, Inc. and FlyOver Canada. Pursuit is composed of four lines of business: Hospitality (including food and beverage services and retail operations); Attractions (including food and beverage services and retail operations); Transportation, and Travel Planning. Pursuit provides lodging accommodations, food and beverage services, and retail operations through its collection of hotels and lodges varying from hikers' cabins to grand and historic lodges. Brewster Travel Canada offers a full suite of corporate and event management services for meetings, conferences, incentive travel, sports, and special events. Event-related service offerings include staffing, off-site events, tours/activities, team building, accommodations, event management, theme development, production, and audio-visual services.

The Company competes with The Freeman Company.

Company Address

Viad Corp

1850 N Central Ave Ste 1900
PHOENIX   AZ   85004-4565
P: +1602.2071000
F: +1302.6555049

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