Profile: WD-40 Co (WDFC.O)
8 Dec 2017
WD-40 Company, incorporated on October 22, 1999, is a global company engaged in developing and selling products, which solve problems in workshops, factories and homes. The Company's segments include the Americas; Europe, Middle East and Africa (EMEA), and Asia-Pacific. The Company's Americas segment includes the United States, Canada and Latin America. The EMEA segment includes countries in Europe, the Middle East, Africa and India. The Asia-Pacific segment includes Australia, China and other countries in the Asia region. The Company has two product groups, which include maintenance products and homecare and cleaning products. As of August 31, 2016, the Company marketed and sold its products in more than 176 countries and territories around the world primarily through mass retail and home center stores, warehouse club stores, grocery stores, hardware stores, automotive parts outlets, sport retailers, independent bike dealers, online retailers and industrial distributors and suppliers.
The Company's maintenance products are both multi-purpose maintenance products and specialty maintenance products. The Company's maintenance products are sold in markets throughout North, Central and South America, Asia, Australia, Europe, the Middle East and Africa. The Company has products and product lines, which are sold under the Company brands, such as WD-40 Multi-Use Product, WD-40 Specialist product line, WD-40 Bike product line, 3-IN-ONE and GT85. Within the WD-40 Specialist product line, the Company also sells WD-40 Specialist Motorbike in Europe and WD-40 Specialist Lawn and Garden in Australia.
The WD-40 multi-use product is a multi-purpose maintenance product and is sold as an aerosol spray, a non-aerosol trigger spray and in liquid form through mass retail stores, hardware stores, warehouse club stores, automotive parts outlets, online retailers and industrial distributors and suppliers. The WD-40 Specialist is a specialty maintenance product that includes penetrants, degreasers, corrosion inhibitors, lubricants and rust removers. The WD-40 Bike product line consists of bicycle maintenance products that include wet and dry chain lubricants, heavy-duty degreasers and foaming wash that are designed for avid and recreational cyclists, bike enthusiasts and mechanics. The 3-IN-ONE brand consists of multi-purpose drip oil, specialty drip oils, and spray lubricant products and other specialty maintenance products. The GT85 brand is a multi-purpose bike maintenance product that has professional spray maintenance products and lubricants, which are sold in the bike market through the automotive and industrial channels.
Homecare and Cleaning Products
The Company's homecare and cleaning products are sold in North America, the United Kingdom and Australia. The Company sells its homecare and cleaning products, which include a portfolio of brands, such as X-14, 2000 Flushes, Carpet Fresh, Spot Shot, 1001 and Lava. The X-14 brand is a line of products designed for cleaning needs and is sold as a liquid mildew stain remover and as an automatic toilet bowl cleaner. The 2000 Flushes brand is a line of automatic toilet bowl cleaners, which includes a range of formulas. The Carpet Fresh brand is a line of room and rug deodorizers sold as powder, aerosol quick-dry foam and trigger spray products. The Spot Shot brand is sold as an aerosol carpet stain remover and a liquid trigger carpet stain and odor eliminator. The brand also includes environmentally friendly products, such as Spot Shot Instant Carpet Stain and Odor Eliminator and Spot Shot Pet Clean, which are non-toxic and biodegradable. The 1001 brand includes carpet and household cleaners, and rug and room deodorizers, which are sold through mass retail, grocery and home center stores. The Lava and Solvol brands include heavy-duty hand cleaner products, which are sold in bar soap and liquid form through hardware, grocery, industrial, automotive mass retail channels and through online retailers.
1061 Cudahy Pl
SAN DIEGO CA 92110