United States

Profile: Wolverine World Wide Inc (WWW)

WWW on New York Consolidated

16 Mar 2018
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Wolverine World Wide, Inc., incorporated on March 3, 1969, is a designer, manufacturer and marketer of a range of casual footwear and apparel, outdoor and athletic footwear and apparel, children's footwear, industrial work boots and apparel, and uniform shoes and boots. It operates in four segments: Wolverine Outdoor & Lifestyle Group, which offers Merrell footwear and apparel, Cat footwear, Hush Puppies footwear and apparel, and Chaco footwear; Wolverine Boston Group, which offers Sperry footwear and apparel, Saucony footwear and apparel, and Keds footwear and apparel; Wolverine Heritage Group, which offers Wolverine footwear and apparel, Bates uniform footwear, Harley-Davidson footwear and HyTest safety footwear, and Wolverine Multi-Brand Group, which offers Stride Rite footwear and apparel, and its multi-brand consumer-direct businesses. It also operates a performance leather business. The Company's segments are engaged in designing, manufacturing, sourcing, marketing, licensing and distributing branded footwear, apparel and accessories. The Company's Other category consists of the Company's leather marketing operations and sourcing operations. The Wolverine Leathers Division markets pigskin leather for use primarily in the footwear industry.

The Company's leathers are featured in some of the Company's footwear lines and also sold to external footwear brands. The Company's Global Operations Group is responsible for manufacturing, sourcing, distribution, logistics and customer support. The Company directly sells its products in the United States, Canada and certain countries in Europe to a range of customers, including department stores, national chains, catalog retailers, specialty retailers, mass merchants and Internet retailers, and to governments and municipalities. The Company's products are marketed around the world in approximately 200 countries and territories through owned operations in the United States, Canada, the United Kingdom and certain countries in continental Europe and Asia Pacific. In other regions (Latin America, portions of Europe and Asia Pacific, the Middle East and Africa), the Company relies on a network of third-party distributors, licensees and joint ventures.

Wolverine Outdoor & Lifestyle Group

The Company's Merrell footwear offers products in categories, such as technical hike, trail, run, outdoor fitness, lifestyle and work for both men and women. Merrell footwear is sold in outdoor specialty retailers, sporting goods chains, department stores, Internet and catalog retailers, as well as Merrell stores and an e-commerce site. Merrell also offers accessories, including technical duffels and backpacks. The Company is the global footwear licensee of Caterpillar Inc. Cat footwear offers a range of footwear, including work boots, casual shoes and women's fashion product - sold through a global distribution network. The Hush Puppies brand is licensed to third parties engaged in the manufacturing, marketing and distribution of apparel, handbags, eyewear, socks, watches and plush toys sold around the world. The Chaco footwear line focuses primarily on performance sandals and closed-toe products for the outdoor, including the Chaco LUVSEAT footbed for comfort. The Chaco brand's products are distributed primarily through outdoor and footwear specialty retailers, as well as the Chaco e-commerce site. The Chaco also features MyChacos custom designs for sandals.

Wolverine Boston Group

The Sperry is a global nautical performance and lifestyle brand offering footwear, apparel and accessories to a range of consumers. Sperry also offers sport-specific and athlete-tested performance footwear solutions for sailors, boaters, anglers and multi-water sports enthusiasts. The Sperry brand is primarily distributed through lifestyle retailers, as well as through Company-owned specialty retail stores and Website. The Keds is a casual lifestyle brand. Saucony brand offers EVERUN, a cushioning technology system; PowerGrid and PWRGRID+ midsole technologies; Sauc-Fit, ComfortLite Sock Liner, HydraMAX and ISO-Fit upper technologies, and iBR+ and XT-900 outsole material. Saucony offers five categories of footwear products: technical, race, trail, Life on the Run and lifestyle Originals. Saucony also offers the Total Run System, a line of performance running apparel.

Wolverine Heritage Group

The Wolverine brand offers boots and shoes. The Wolverine brand markets footwear in three categories: work and industrial, rugged outdoor for hunting, and lifestyle and heritage. The development of DuraShocks, MultiShox, Wolverine Fusion and Wolverine Compressor technologies, as well as the development of the Contour Welt line, allows the Wolverine brand to offer a line of footwear. The Wolverine work product line targets industrial workers and focuses on work boots and shoes with features, such as toe caps, metatarsal guards and electrical hazard protection. The Wolverine brand also markets a line of work and rugged casual Wolverine brand apparel, and licenses its Wolverine brand for use on eyewear, gloves and socks.

The Bates brand is engaged in supplying footwear to military and civilian uniform wearers. Bates utilizes DuraShocks, Bates iCS, Bates Endurance Performance System and other comfort technologies in the design of its footwear. Bates supplies military footwear to the United States Department of Defense and the military branches of several foreign countries. Civilian uniform users include police officers, security and emergency medical services workers, and others in light industrial occupations. Bates products are distributed through sporting goods chains, department stores, uniform specialty retailers and catalog retailers.

The Company offers Harley-Davidson branded footwear products, which include motorcycle, casual, fashion, work and western footwear for men, women and children. Harley-Davidson footwear is sold globally through a network of Harley-Davidson dealerships and other retail outlets. The HyTest product line consists of work boots and shoes that incorporate various safety features designed to protect against hazards of the workplace, including steel toe, composite toe, metatarsal guards, electrical hazard protection, static dissipating and conductive footwear. HyTest footwear is distributed primarily through a network of independently owned Shoemobile mobile truck retail outlets providing direct sales of the Company's occupational and work footwear brands to workers at industrial facilities and also through direct sales arrangements with industrial customers.

Wolverine Multi-Brand Group

Stride Rite offers children's footwear. Stride Rite is focused on delivering the footwear across a range of categories for children under nine years of age. Stride Rite sells product under its own namesake brand, as well as children's footwear offerings from Saucony, Sperry, Keds, Merrell and select other footwear brands, through a network of Company-owned mall-based specialty retail stores and a consumer-direct Website. Stride Rite also distributes children's footwear through department stores, independent retailers, sporting goods chains, mall specialty retailers, Internet retailers and national family footwear stores. The multi-brand consumer-direct division includes brick-and-mortar and e-commerce operations that sell and distribute footwear and apparel from the Company's brand portfolio and other brands.

Company Address

Wolverine World Wide Inc

9341 Courtland Dr NE
ROCKFORD   MI   49351-1002
P: +1616.8665500
F: +1302.6365454

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