People: Kroger Co (KR)
23 Aug 2019
De La Rosa, Dan
Mr. Dan De La Rosa is promoted as President - King Soopers of the Company, effective May 1, 2019. He currently President - Kroger's Columbus Division of the Company. He served as president of Kroger's Columbus division, which operates food stores primarily in central, northwest and southeastOhio. Mr. De La Rosa joined the company as a clerk's helper in the Ralphs division in 1980, where he served in a number of store operations and merchandising roles, including store director, director of Corporate Brands for both Ralphs and Food 4 Less, and district manager. Since 2007, Mr. De La Rosa has served in a variety of merchandising roles, including regional director of merchandising for the company's western region. In 2013, he was promoted to vice president of meat and seafood merchandising for The Kroger Co., and in 2015 he was named to his current role as vice merchandising for Fred Meyer.
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