People: Sturm Ruger & Company Inc (RGR)
17 Nov 2017
Mr. Robert J. Werkmeister Jr. is Vice President of Marketing of the company. He was named Vice President of Marketing, has served as Director of Marketing since January 2013, overseeing all Ruger marketing activities including brand development, product launches, media buying, advertising, and trade shows. Rob was also responsible for Ruger's web presence, including both Ruger.com and ShopRuger.com. Prior to joining Ruger, Rob was the President and founder of Symbolic, Inc., a full-service marketing agency. While with Symbolic, Rob began working with Ruger as a client in 2002 and has been the primary strategic marketing driver for the Ruger account since 2007. Rob holds a B.S. degree in Political Science and an M.B.A. in Marketing, with a focus on Consumer Behavior and Research, both from the University at Buffalo.
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