People: WestJet Airlines Ltd (WJA.TO)
14 Jun 2019
Mr. Alfredo Alfredo has been appointed Chief Digital and Innovation Officer of the Company effective March 5, 2018. Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009. Alfredo went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines. Similar management and leadership assignments brought him throughout Southeast Asia and Latin America, where he was responsible for helping to build culture, drive operational excellence, strategic planning and accelerate revenue growth in emerging markets. His 20-year career has been focused in technology, digital media, enterprise marketing and strategy. Prior to his tenure with Facebook and Instagram, Alfredo also held leadership positions at Yahoo!, Sympatico MSN and Bell Canada.
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