Publicis Groupe SA (PUBP.PA)
* Shares of rivals also dragged lower (Adds analysts, details, background, updates shares)
LONDON, Feb 7 European shares eased from 12-week highs on Thursday as weak earnings from Publicis, GEA and TUI offset gains in banks following better-than-expected results from Italy's Unicredit.
PARIS France's Publicis booked record earnings per share in 2018 despite lower revenue, by squeezing costs and simplifying its organization as it tries to convince clients it has the right business model in a world that is going digital.
* CEO doubles down on strategy to move toward consulting (Adds details)
PARIS, Feb 6 France's Publicis booked record earnings per share in 2018 by squeezing costs and simplifying its organisation as it races against time to convince clients it has the right business model in a world that is going digital.