LONDON OYO Hotels, India's largest and fastest-growing hotel chain, aims to shake up Britain's budget accommodation market with a franchising and marketing strategy to sign up 300 independent hotels before 2020, its founder told Reuters on Wednesday.
* Whitbread's Premier Inn leads UK's economy hotel market
(Adds details on UK expansion, comments, company background)
LONDON, Sept 19 OYO, India's fastest growing
hotel chain, is set to shake up Britain's budget accommodation
market with a high-tech franchising and marketing strategy to
sign up 300 independent hotels by the end of 2019, its founder
told Reuters on Wednesday.
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