Edition:
United States

Hilary Russ

Big brands dive into esports to court youth market: Nielsen

Apr 24 2019

NEW YORK From snack companies to carmakers, a wide range of brands is trying to reach one of the hottest demographic groups around: esports fans.

Xbox to partner with ELEAGUE for Gears of War series

Apr 16 2019

NEW YORK Microsoft Corp said on Tuesday its Xbox Game Studios will partner with Turner Sports' ELEAGUE to produce a documentary series about "Gears of War" players in conjunction with a new version of the video game launching later this year.

Tiger Woods' victory in Masters a win for golf business

Apr 15 2019

Tiger Woods' victory at the Masters golf tournament on Sunday, his first major victory since 2008, is expected to lift sales for sponsors, broadcasters and golf courses lucky enough to host a tournament with Woods playing.

Tiger Woods' victory in Masters a win for golf business

Apr 15 2019

Tiger Woods' victory at the Masters golf tournament on Sunday, his first major victory since 2008, is expected to lift sales for sponsors, broadcasters and golf courses lucky enough to host a tournament with Woods playing.

RPT-Disney sees ESPN+ reaching up to 12 mln subscribers by 2024

Apr 12 2019

NEW YORK, April 11 ESPN+, Walt Disney Co's sports video streaming service, could attract between 8 million and 12 million paying subscribers by the end of the fiscal 2024 year, the company said on Thursday.

Disney sees ESPN+ reaching up to 12 million subscribers by 2024

Apr 12 2019

NEW YORK ESPN+, Walt Disney Co's sports video streaming service, could attract between 8 million and 12 million paying subscribers by the end of the fiscal 2024 year, the company said on Thursday.

YouTube to stream live NBA 2K esports matches

Apr 09 2019

NEW YORK The NBA 2K League, a professional esports league for players of the basketball video game, said on Tuesday that YouTube will stream live broadcasts of all its games this season.

AXE men's brand is official partner of esports company ELEAGUE

Apr 04 2019

NEW YORK Esports content and tournament provider ELEAGUE has teamed up with AXE men's grooming brand, betting that young men sweating through video game competitions could be a natural audience for marketing that suggests AXE products boost men's desirability.

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