United States

Kate Holton

Ford picks BBDO as lead creative agency in blow to Britain's WPP

Oct 09 2018

Ford has chosen Omnicom's BBDO as its lead creative advertising agency in a symbolic blow to its partner of 75 years, WPP .

Aston Martin narrows $6 billion IPO range after investor response

Oct 01 2018

LONDON Luxury British carmaker Aston Martin has cut the upper end of its initial public offering price range to 20 pounds per share, giving it a potential market value of up to 4.6 billion pounds ($6 billion), following mixed feedback from investors. | Video

Burberry ends bonfire of the luxuries after waste outcry

Sep 06 2018

LONDON Britain's Burberry will no longer burn unsold luxury goods to protect its brand after an admission that it destroyed almost $40 million worth of stock last year sparked a furor over waste in the fashion industry. | Video

New WPP boss has work to do to strengthen U.S. business

Sep 04 2018

LONDON WPP's new boss Mark Read vowed to invest in creative talent in the United States to strengthen its position on Madison Avenue, as he seeks to rebuild the ad group by prioritizing sustainable growth over short-term profits.

Ad giant WPP names Read as CEO for post-Sorrell era

Sep 03 2018

LONDON WPP named company veteran Mark Read as its new CEO on Monday to steer the world's biggest advertising company through a period of unprecedented change and following the acrimonious exit of its founder Martin Sorrell. | Video

May stands firm on her Brexit plan, but scepticism persists

Sep 02 2018

LONDON Prime Minister Theresa May said she would not allow compromises to her Brexit strategy that went against the national interest, seeking to allay fears among some in her Conservative Party that she will cave in to Brussels' demands in negotiations.

Out of Sorrell's shadow, Mark Read poised for top job at ad giant WPP

Sep 01 2018

LONDON The unassuming Mark Read will embark on the unenviable role of running WPP this week, tasked with reshaping a group at the center of seismic industry change following the departure of the world's most high profile advertising boss Martin Sorrell.

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