Ford has chosen Omnicom's BBDO as its lead creative advertising agency in a symbolic blow to its partner of 75 years, WPP .
LONDON Luxury British carmaker Aston Martin has cut the upper end of its initial public offering price range to 20 pounds per share, giving it a potential market value of up to 4.6 billion pounds ($6 billion), following mixed feedback from investors. | Video
LONDON Britain's Burberry will no longer burn unsold luxury goods to protect its brand after an admission that it destroyed almost $40 million worth of stock last year sparked a furor over waste in the fashion industry. | Video
LONDON WPP's new boss Mark Read vowed to invest in creative talent in the United States to strengthen its position on Madison Avenue, as he seeks to rebuild the ad group by prioritizing sustainable growth over short-term profits.
LONDON WPP named company veteran Mark Read as its new CEO on Monday to steer the world's biggest advertising company through a period of unprecedented change and following the acrimonious exit of its founder Martin Sorrell. | Video
LONDON Prime Minister Theresa May said she would not allow compromises to her Brexit strategy that went against the national interest, seeking to allay fears among some in her Conservative Party that she will cave in to Brussels' demands in negotiations.
LONDON The unassuming Mark Read will embark on the unenviable role of running WPP this week, tasked with reshaping a group at the center of seismic industry change following the departure of the world's most high profile advertising boss Martin Sorrell.