Listen to this week’s Keeping Score podcast with sports business expert Rick Horrow:
The Miami Heat's marketing chief Michael McCullough talks about staying financially strong through the ups and downs of life in the NBA.
Listen to the Keeping Score podcast with sports business expert Rick Horrow:
Driver Courtney Force -- part of one of drag racing's royal families -- discusses how corporate sponsors are gunning for the future and a new generation of funny car fans.
Marketing executive Alissa Pemberton is a self-described sports outsider, but that hasn’t stopped her from helping orchestrate an innovative IndyCar sponsorship deal to bring her firm into the world of sports and digital marketing.
It's easy to get your fans to show up when LeBron James is on the court – less so when he's not. Cleveland Cavaliers CEO Len Komoroski sat down with Rick Horrow this week to discuss his more than 30 years of experience leading pro franchises through the ups and downs, explaining why fan experience is more important than ever.
Listen to the Keeping Score podcast with sports business expert Rick Horrow:
Larry Lucchino led the San Diego Padres, Baltimore Orioles and, finally, the Boston Red Sox as president and CEO. But while he can boast four World Series Championship titles to his name as an executive, the baseball legend tells sports business expert Rick Horrow that building franchises “worthy” of their fans and creating a “community asset” out of stadiums and teams were equally important goals throughout his career.
Listen to this week’s Keeping Score podcast with sports business expert Rick Horrow:
President Donald Trump vowed on Tuesday to remain a "steadfast partner" of Saudi Arabia despite saying that Saudi Crown Prince Mohammed bin Salman may have known about the plan to murder dissident journalist Jamal Khashoggi last month.