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Rick Horrow

This week in sports: NFL looks to tackle Mexican market

Nov 19 2018

Listen to this week’s Keeping Score podcast with sports business expert Rick Horrow:

Staying in the game

Nov 15 2018

The Miami Heat's marketing chief Michael McCullough talks about staying financially strong through the ups and downs of life in the NBA.

This week in sports: Free-agent drama on the diamond

Nov 12 2018

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‘Smelling the nitro’

Nov 08 2018

Driver Courtney Force -- part of one of drag racing's royal families -- discusses how corporate sponsors are gunning for the future and a new generation of funny car fans.

Navigating the digital landscape of sports business

Nov 01 2018

Marketing executive Alissa Pemberton is a self-described sports outsider, but that hasn’t stopped her from helping orchestrate an innovative IndyCar sponsorship deal to bring her firm into the world of sports and digital marketing.

Cavaliers CEO charts the post-LeBron landscape

Oct 26 2018

It's easy to get your fans to show up when LeBron James is on the court – less so when he's not. Cleveland Cavaliers CEO Len Komoroski sat down with Rick Horrow this week to discuss his more than 30 years of experience leading pro franchises through the ups and downs, explaining why fan experience is more important than ever.

This week in sports: A World Series a century in the making

Oct 23 2018

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Larry Lucchino on building baseball into a ‘community asset’

Oct 18 2018

Larry Lucchino led the San Diego Padres, Baltimore Orioles and, finally, the Boston Red Sox as president and CEO. But while he can boast four World Series Championship titles to his name as an executive, the baseball legend tells sports business expert Rick Horrow that building franchises “worthy” of their fans and creating a “community asset” out of stadiums and teams were equally important goals throughout his career.

This week in sports: Federer seizes on unique sponsorship

Oct 08 2018

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