Major advertisers including Procter & Gamble , Ford Motor Co , and Unilever , and trade associations have formed a partnership to develop industry standards for targeted ads, the group said on Tuesday.
Microsoft has emerged as a savior to young users of TikTok, who praised the tech industry giant for trying to buy parts of the social media company's operations, in hopes of avoiding a U.S. shutdown. | Video
UK media company Sky said on Friday it will partner with TV measurement firm TVSquared to allow advertisers to track whether their ads lead to sales and website visits, in an effort to retain advertising dollars during a coronavirus-inspired slump.
NEW YORK Not so long ago, advertising executives were banking on the start of an industry recovery as early as the third quarter after the global coronavirus pandemic decimated marketing budgets this year.
AT&T Inc said on Thursday it lost monthly phone subscribers and suffered a $2.8 billion revenue decline due to delayed movie releases and advertising shortfalls in the second quarter as the novel coronavirus pandemic ravaged its business.
Snap Inc said on Tuesday a bump in user growth at the start of coronavirus-led lockdowns petered out sooner than expected, and it forecast fewer current-quarter users than the Wall Street consensus. | Video
Alphabet Inc's Google said on Friday it would prohibit websites and apps that use its advertising technology from running ads on "dangerous content" that goes against scientific consensus during the coronavirus pandemic.