United States

Sheila Dang

Ad industry forms group to create standards for targeted ads

Aug 04 2020

Major advertisers including Procter & Gamble , Ford Motor Co , and Unilever , and trade associations have formed a partnership to develop industry standards for targeted ads, the group said on Tuesday.

Microsoft's rescue attempt of TikTok endears old company to new generation

Aug 04 2020

Microsoft has emerged as a savior to young users of TikTok, who praised the tech industry giant for trying to buy parts of the social media company's operations, in hopes of avoiding a U.S. shutdown. | Video

Comcast's Sky launches tool to track ad effectiveness in real-time

Jul 24 2020

UK media company Sky said on Friday it will partner with TV measurement firm TVSquared to allow advertisers to track whether their ads lead to sales and website visits, in an effort to retain advertising dollars during a coronavirus-inspired slump.

U.S. ad market faces longer road to recovery as states' reopening efforts sputter

Jul 23 2020

NEW YORK Not so long ago, advertising executives were banking on the start of an industry recovery as early as the third quarter after the global coronavirus pandemic decimated marketing budgets this year.

AT&T loses monthly subscribers as media unit hit by coronavirus pandemic

Jul 23 2020

AT&T Inc said on Thursday it lost monthly phone subscribers and suffered a $2.8 billion revenue decline due to delayed movie releases and advertising shortfalls in the second quarter as the novel coronavirus pandemic ravaged its business.

Snap misses user growth estimates, shares fall

Jul 22 2020

Snap Inc said on Tuesday a bump in user growth at the start of coronavirus-led lockdowns petered out sooner than expected, and it forecast fewer current-quarter users than the Wall Street consensus. | Video

Google bans ads on coronavirus conspiracy theory content

Jul 17 2020

Alphabet Inc's Google said on Friday it would prohibit websites and apps that use its advertising technology from running ads on "dangerous content" that goes against scientific consensus during the coronavirus pandemic.

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