Tim Baysinger

Digital ad spend jumps 22 percent to $72.5 billion in 2016: report

Apr 26 2017

Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, a report released by the Interactive Advertising Bureau said on Wednesday.

In volatile sports media landscape, Bleacher Report sees path to relevance

Apr 26 2017

Bleacher Report debuted a new look on Wednesday as the digital sports site owned by Time Warner Inc's Turner Broadcasting System unit pitches itself to advertisers as the top place for the elusive young male audience.

Fox News' Carlson draws 3.2 million viewers in O'Reilly's former time slot

Apr 25 2017

Fox News' Tucker Carlson averaged 3.2 million viewers in his first show in Bill O'Reilly's former 8 p.m. EDT (0000 GMT) time slot on Monday, according to early numbers from Nielsen.

Bill O'Reilly out at Fox after harassment allegations

Apr 19 2017

NEW YORK Twenty-First Century Fox Inc has parted ways with star cable news host Bill O'Reilly following allegations of sexual harassment, the company said on Wednesday. | Video

O'Reilly's ratings stay strong despite sexual harassment claims

Apr 12 2017

Embattled Fox News TV anchor Bill O'Reilly maintained strong viewership ratings ahead of his two-week vacation, even after more than 50 advertisers pulled their commercials from "The O'Reilly Factor" news show, according to Nielsen.

WWE uses WrestleMania as blueprint for new city 'takeover' strategy

Apr 05 2017

WWE Inc, owner of the sports entertainment spectacle WrestleMania, has launched a strategy to stage all of its live touring franchises in one city at a time, in a bid to cut costs and improve profitability.

Pepsi pulls Kendall Jenner ad after social media backlash

Apr 05 2017

PepsiCo pulled a commercial featuring model Kendall Jenner on Wednesday after the ad prompted outrage and ridicule from those who said it trivialized rights protests and public unrest in the United States.

BMW, Allstate pull ads from 'O'Reilly Factor' after harassment report

Apr 05 2017

NEW YORK More companies, including carmaker BMW and insurer Allstate, have pulled their advertising from Fox News' "The O’Reilly Factor" television program days after the New York Times reported Fox and star host Bill O’Reilly paid five women to settle claims he sexually harassed them. | Video

Viacom looks to rival major U.S. cable channels with Paramount Network

Mar 30 2017

When Viacom Inc’s Spike TV rebrands as the Paramount Network in early 2018, the struggling media company hopes to position itself as a challenger to top-rated U.S. cable networks like Comcast Corp’s USA and Time Warner Inc’s TNT with shows that have the caliber of HBO.

NBCUniversal slightly ahead of Sochi for 2018 Winter Olympics ad sales

Mar 29 2017

Comcast Corp’s NBCUniversal is pacing ahead in the amount of advertising inventory it has sold for next February’s Winter Olympics compared with the same time four years ago, NBC Sports executives said on Wednesday.

World News