United States

Tim Baysinger

Jeff Mason is a White House Correspondent for Reuters and the 2016-2017 president of the White House Correspondents’ Association. He was the lead Reuters correspondent for President Barack Obama's 2012 campaign and interviewed the president at the White House in 2015. Jeff has been based in Washington since 2008, when he covered the historic race between Obama, Hillary Clinton and John McCain. Jeff started his career in Frankfurt, Germany, where he covered the airline industry before moving to Brussels, Belgium, where he covered the European Union. He is a Colorado native, proud graduate of Northwestern University and former Fulbright scholar.

Twitter handle: @jeffmason1

Apr 26 2017

Digital ad spend jumps 22 percent to $72.5 billion in 2016: report

Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, a report released by the Interactive Advertising Bureau said on Wednesday.

Apr 26 2017

In volatile sports media landscape, Bleacher Report sees path to relevance

Bleacher Report debuted a new look on Wednesday as the digital sports site owned by Time Warner Inc's Turner Broadcasting System unit pitches itself to advertisers as the top place for the elusive young male audience.

Apr 25 2017

Fox News' Carlson draws 3.2 million viewers in O'Reilly's former time slot

Fox News' Tucker Carlson averaged 3.2 million viewers in his first show in Bill O'Reilly's former 8 p.m. EDT (0000 GMT) time slot on Monday, according to early numbers from Nielsen.

Apr 19 2017

Bill O'Reilly out at Fox after harassment allegations

NEW YORK Twenty-First Century Fox Inc has parted ways with star cable news host Bill O'Reilly following allegations of sexual harassment, the company said on Wednesday. | Video

Apr 12 2017

O'Reilly's ratings stay strong despite sexual harassment claims

Embattled Fox News TV anchor Bill O'Reilly maintained strong viewership ratings ahead of his two-week vacation, even after more than 50 advertisers pulled their commercials from "The O'Reilly Factor" news show, according to Nielsen.

Apr 05 2017

WWE uses WrestleMania as blueprint for new city 'takeover' strategy

WWE Inc, owner of the sports entertainment spectacle WrestleMania, has launched a strategy to stage all of its live touring franchises in one city at a time, in a bid to cut costs and improve profitability.

Apr 05 2017

Pepsi pulls Kendall Jenner ad after social media backlash

PepsiCo pulled a commercial featuring model Kendall Jenner on Wednesday after the ad prompted outrage and ridicule from those who said it trivialized rights protests and public unrest in the United States.

Apr 05 2017

BMW, Allstate pull ads from 'O'Reilly Factor' after harassment report

NEW YORK More companies, including carmaker BMW and insurer Allstate, have pulled their advertising from Fox News' "The O’Reilly Factor" television program days after the New York Times reported Fox and star host Bill O’Reilly paid five women to settle claims he sexually harassed them. | Video

Mar 30 2017

Viacom looks to rival major U.S. cable channels with Paramount Network

When Viacom Inc’s Spike TV rebrands as the Paramount Network in early 2018, the struggling media company hopes to position itself as a challenger to top-rated U.S. cable networks like Comcast Corp’s USA and Time Warner Inc’s TNT with shows that have the caliber of HBO.

Mar 29 2017

NBCUniversal slightly ahead of Sochi for 2018 Winter Olympics ad sales

Comcast Corp’s NBCUniversal is pacing ahead in the amount of advertising inventory it has sold for next February’s Winter Olympics compared with the same time four years ago, NBC Sports executives said on Wednesday.


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