Moonpig agrees to buy gifting experiences firm Buyagift

LONDON, May 23 (Reuters) - British online greetings card company Moonpig (MOONM.L) said on Monday it had agreed to buy Smartbox Group UK Limited, known as "Buyagift", a gifting experiences platform that also owns the Red Letter Days brand, for 124 million pounds ($155.6 million).

Shares in Moonpig jumped more than 10% following the acquisition. ($1 = 0.7969 pounds)

Reporting by Paul Sandle, Editing by Louise Heavens

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