U.S. brand management firm Bluestar Alliance buys Scotch & Soda label

Last shopping day before Christmas Eve in Germany
A pedestrian carrying a Scotch & Soda bag is pictured near the department store KaDeWe, amid the coronavirus disease (COVID-19) pandemic, in Berlin, Germany December 23, 2021. REUTERS/Annegret Hilse

AMSTERDAM, March 27 (Reuters) - Bluestar Alliance, a U.S. brand management company, said on Monday it has acquired the Scotch & Soda clothing brand from its Dutch owner for an undisclosed sum.

Scotch & Soda filed a bankruptcy request for its Dutch operations, which include the company's head office, earlier this month.

"Following the closing of the transaction, Scotch & Soda will be enabled to continue its activities in selected markets," Bluestar said in a statement.

Scotch & Soda's Dutch operations had 342.5 million euros ($369.42 million) in sales in 2022.

($1 = 0.9271 euros)

Reporting by Toby Sterling; Editing by Jan Harvey

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