Amazon opens first physical fashion retail store

1 minute read
Register now for FREE unlimited access to Reuters.com

May 25 (Reuters) - Amazon.com Inc (AMZN.O) said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.

The logo of Amazon is seen at the company's logistics center in Bretigny-sur-Orge, near Paris, France, December 7, 2021. REUTERS/Gonzalo Fuentes

The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.

Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room's availability.

Register now for FREE unlimited access to Reuters.com
Reporting by Akash Sriram in Bengaluru; Editing by Vinay Dwivedi

Our Standards: The Thomson Reuters Trust Principles.