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Keeping Score Headlines

‘Smelling the nitro’

Driver Courtney Force -- part of one of drag racing's royal families -- discusses how corporate sponsors are gunning for the future and a new generation of funny car fans.

Navigating the digital landscape of sports business

Marketing executive Alissa Pemberton is a self-described sports outsider, but that hasn’t stopped her from helping orchestrate an innovative IndyCar sponsorship deal to bring her firm into the world of sports and digital marketing.

Cavaliers CEO charts the post-LeBron landscape

It's easy to get your fans to show up when LeBron James is on the court – less so when he's not. Cleveland Cavaliers CEO Len Komoroski sat down with Rick Horrow this week to discuss his more than 30 years of experience leading pro franchises through the ups and downs, explaining why fan experience is more important than ever.

A sports-betting showdown

In this bonus episode of Keeping Score, reporter Hilary Russ uncovers the looming feud in the business of sports gambling and the major players getting in on this burgeoning industry. Plus, a look at why some casinos may be reluctant to get in on the action.

Larry Lucchino on building baseball into a ‘community asset’

Larry Lucchino led the San Diego Padres, Baltimore Orioles and, finally, the Boston Red Sox as president and CEO. But while he can boast four World Series Championship titles to his name as an executive, the baseball legend tells sports business expert Rick Horrow that building franchises “worthy” of their fans and creating a “community asset” out of stadiums and teams were equally important goals throughout his career.

Managing a team like a business

For Joe Maddon, managing the Chicago Cubs means acting like a CEO. The long-time baseball veteran talks about his leadership style and why advocating for his players is a top priority. Plus, sports business expert Rick Horrow offers his take on MLB playoff ratings and the future of baseball.

Braves bet big on ‘mini city’

In this bonus episode of Keeping Score, the executives who drove the Atlanta Braves’ blockbuster $672 million public-private stadium deal talk about the ‘mini city’ they built next to the ballpark and how it’s become a business model for pro sports organizations around the world.

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