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FOCUS-Deere tapping into Apple-like tech model to drive revenue

Deere & Co has sold its tractors and other equipment to farmers for decades, but the world's largest agriculture machinery manufacturer is tearing a page from the technology world's playbook - combining cutting-edge hardware with software and subscription models to drive revenue growth.

FOCUS-Deere tapping into Apple-like tech model to drive revenue

Deere & Co has sold its tractors and other equipment to farmers for decades, but the world's largest agriculture machinery manufacturer is tearing a page from the technology world's playbook - combining cutting-edge hardware with software and subscription models to drive revenue growth.

Deere quarterly profit rises on higher equipment demand

Deere & Co reported a 17% rise in quarterly profit on Friday, boosted by higher sales for its tractors, combines and sprayers as gaps in global grain supply triggered by the war in Ukraine fueled crop prices and spurred demand.

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