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Pictures | Wed Apr 2, 2014 | 7:53pm EDT

Amazon leaps into home entertainment fray with $99 Fire TV

The new Kindle Fire in an undated image courtesy of Amazon. REUTERS/Handout

The new Kindle Fire in an undated image courtesy of Amazon. REUTERS/Handout

The new Kindle Fire in an undated image courtesy of Amazon. REUTERS/Handout
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Amazon's vice president of Kindle, Peter Larsen speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz

Amazon's vice president of Kindle, Peter Larsen speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz

Amazon's vice president of Kindle, Peter Larsen speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz
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Amazon's vice president of games, Mike Frazzini speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz

Amazon's vice president of games, Mike Frazzini speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz

Amazon's vice president of games, Mike Frazzini speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz
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Amazon's vice president of Kindle, Peter Larsen speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz

Amazon's vice president of Kindle, Peter Larsen speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz

Amazon's vice president of Kindle, Peter Larsen speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. REUTERS/Eduardo Munoz
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