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Pictures | Tue Sep 10, 2019 | 4:36pm EDT

Apple unveils iPhone 11 at launch event

CEO Tim Cook presents the new iPhone 11 at an Apple event at their headquarters in Cupertino, California, September 10, 2019. Apple has revealed the new iPhone 11 and new products and services at their annual launch event, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.

REUTERS/Stephen Lam

CEO Tim Cook presents the new iPhone 11 at an Apple event at their headquarters in Cupertino, California, September 10, 2019. Apple has revealed the new iPhone 11 and new products and services at their annual launch event, as the tech giant reaches a...more

CEO Tim Cook presents the new iPhone 11 at an Apple event at their headquarters in Cupertino, California, September 10, 2019. Apple has revealed the new iPhone 11 and new products and services at their annual launch event, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software. REUTERS/Stephen Lam
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Apple revealed that its new iPhone 11 will come with two 12 megapixel back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. The Apple 11 Pro (pictured) will have three cameras on the back.

REUTERS/Stephen Lam

Apple revealed that its new iPhone 11 will come with two 12 megapixel back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. The Apple 11 Pro (pictured) will have three cameras on the back. REUTERS/Stephen...more

Apple revealed that its new iPhone 11 will come with two 12 megapixel back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. The Apple 11 Pro (pictured) will have three cameras on the back. REUTERS/Stephen Lam
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Phil Schiller, Senior Vice President of Worldwide Marketing presents an image shot with the new iPhone 11 Pro. The more expensive iPhone 11 Pro will have three cameras on the back - wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time.

REUTERS/Stephen Lam

Phil Schiller, Senior Vice President of Worldwide Marketing presents an image shot with the new iPhone 11 Pro. The more expensive iPhone 11 Pro will have three cameras on the back - wide angle, telephoto and ultra-wide. It can create videos with all...more

Phil Schiller, Senior Vice President of Worldwide Marketing presents an image shot with the new iPhone 11 Pro. The more expensive iPhone 11 Pro will have three cameras on the back - wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time. REUTERS/Stephen Lam
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The iPhone 11 Pro will have a 5.8-inch screen size, while the Pro Max will have a 6.5-inch screen. They will be available in four colors - midnight green, gold, silver and space gray, with storage options of 64GB, 256GB and 512GB. Both phones are rated IP68 for water resistance up to 4 meters and for up to 30 minutes.

REUTERS/Stephen Lam

The iPhone 11 Pro will have a 5.8-inch screen size, while the Pro Max will have a 6.5-inch screen. They will be available in four colors - midnight green, gold, silver and space gray, with storage options of 64GB, 256GB and 512GB. Both phones are...more

The iPhone 11 Pro will have a 5.8-inch screen size, while the Pro Max will have a 6.5-inch screen. They will be available in four colors - midnight green, gold, silver and space gray, with storage options of 64GB, 256GB and 512GB. Both phones are rated IP68 for water resistance up to 4 meters and for up to 30 minutes. REUTERS/Stephen Lam
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Prices for the iPhone 11 start at $699, down from last year's new iPhone that started at $749. The iPhone 11 will cost $699, the iPhone Pro will cost $999 and the iPhone 11 Pro Max will retail for $1,099. 

REUTERS/Stephen Lam

Prices for the iPhone 11 start at $699, down from last year's new iPhone that started at $749. The iPhone 11 will cost $699, the iPhone Pro will cost $999 and the iPhone 11 Pro Max will retail for $1,099. REUTERS/Stephen Lam

Prices for the iPhone 11 start at $699, down from last year's new iPhone that started at $749. The iPhone 11 will cost $699, the iPhone Pro will cost $999 and the iPhone 11 Pro Max will retail for $1,099. REUTERS/Stephen Lam
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The dual cameras on the back feature a 12 megapixel wide lens and a ultra wide 12 megapixel lens, and will have a new night mode. The front camera will also feature a 12 megapixel lens. REUTERS/Stephen Lam

The dual cameras on the back feature a 12 megapixel wide lens and a ultra wide 12 megapixel lens, and will have a new night mode. The front camera will also feature a 12 megapixel lens. REUTERS/Stephen Lam

The dual cameras on the back feature a 12 megapixel wide lens and a ultra wide 12 megapixel lens, and will have a new night mode. The front camera will also feature a 12 megapixel lens. REUTERS/Stephen Lam
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The new iPhone 11 will feature the latest A13 bionic chip, and have storage options of 64GB, 128GB and 256GB. 

REUTERS/Stephen Lam

The new iPhone 11 will feature the latest A13 bionic chip, and have storage options of 64GB, 128GB and 256GB. REUTERS/Stephen Lam

The new iPhone 11 will feature the latest A13 bionic chip, and have storage options of 64GB, 128GB and 256GB. REUTERS/Stephen Lam
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The iPhone 11 will have 6.1 inch display and will be available in six colors.

REUTERS/Stephen Lam

The iPhone 11 will have 6.1 inch display and will be available in six colors. REUTERS/Stephen Lam

The iPhone 11 will have 6.1 inch display and will be available in six colors. REUTERS/Stephen Lam
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CEO Tim Cook speaks at the fall event in the Steve Jobs Theater in Cupertino, California. Typically Apple's splashiest and dedicated to its flagship devices, Apple is cementing a third element to its focus: hardware, software and services.

REUTERS/Stephen Lam

CEO Tim Cook speaks at the fall event in the Steve Jobs Theater in Cupertino, California. Typically Apple's splashiest and dedicated to its flagship devices, Apple is cementing a third element to its focus: hardware, software and...more

CEO Tim Cook speaks at the fall event in the Steve Jobs Theater in Cupertino, California. Typically Apple's splashiest and dedicated to its flagship devices, Apple is cementing a third element to its focus: hardware, software and services. REUTERS/Stephen Lam
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CEO Tim Cook presents the Apple TV+ trailer for "See". Apple TV+ will be available in 100 countries. Buyers of an iPhone, iPad or Mac will get a free year of streaming television service, opening the service potentially to hundreds of millions of viewers. The streaming TV service will kick off Nov. 1 and cost $4.99 a month. Through family sharing, up to six members can share one subscription.

REUTERS/Stephen Lam

CEO Tim Cook presents the Apple TV+ trailer for "See". Apple TV+ will be available in 100 countries. Buyers of an iPhone, iPad or Mac will get a free year of streaming television service, opening the service potentially to hundreds of millions of...more

CEO Tim Cook presents the Apple TV+ trailer for "See". Apple TV+ will be available in 100 countries. Buyers of an iPhone, iPad or Mac will get a free year of streaming television service, opening the service potentially to hundreds of millions of viewers. The streaming TV service will kick off Nov. 1 and cost $4.99 a month. Through family sharing, up to six members can share one subscription. REUTERS/Stephen Lam
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Original shows on Apple TV+ will include "See" and "The Morning Show," starring Jason Momoa and Alfre Woodard and produced by Reese Witherspoon and Jennifer Aniston. With no historic library of television content of its own, Apple will sell its own service - Apple TV+ - even as it already serves as a reseller of other channels like HBO and, analysts believe, takes a cut of sales. 

REUTERS/Stephen Lam

Original shows on Apple TV+ will include "See" and "The Morning Show," starring Jason Momoa and Alfre Woodard and produced by Reese Witherspoon and Jennifer Aniston. With no historic library of television content of its own, Apple will sell its own...more

Original shows on Apple TV+ will include "See" and "The Morning Show," starring Jason Momoa and Alfre Woodard and produced by Reese Witherspoon and Jennifer Aniston. With no historic library of television content of its own, Apple will sell its own service - Apple TV+ - even as it already serves as a reseller of other channels like HBO and, analysts believe, takes a cut of sales. REUTERS/Stephen Lam
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Stan Ng presents the new Apple Watch. The Series 5 will have an always-on display, an 18-hour battery life and international emergency calling in over 150 countries. Prices start at $399 or $499 with cellular service and will be available to order Tuesday and in stores Sept. 20. The Series 3 Apple Watch will start at $199.

REUTERS/Stephen Lam

Stan Ng presents the new Apple Watch. The Series 5 will have an always-on display, an 18-hour battery life and international emergency calling in over 150 countries. Prices start at $399 or $499 with cellular service and will be available to order...more

Stan Ng presents the new Apple Watch. The Series 5 will have an always-on display, an 18-hour battery life and international emergency calling in over 150 countries. Prices start at $399 or $499 with cellular service and will be available to order Tuesday and in stores Sept. 20. The Series 3 Apple Watch will start at $199. REUTERS/Stephen Lam
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Stan Ng presents the new Apple Watch, with straps from Hermes. REUTERS/Stephen Lam

Stan Ng presents the new Apple Watch, with straps from Hermes. REUTERS/Stephen Lam

Stan Ng presents the new Apple Watch, with straps from Hermes. REUTERS/Stephen Lam
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Sumbul Desai, MD, Apple s vice president of Health, speaks. REUTERS/Stephen Lam

Sumbul Desai, MD, Apple s vice president of Health, speaks. REUTERS/Stephen Lam

Sumbul Desai, MD, Apple s vice president of Health, speaks. REUTERS/Stephen Lam
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Apple also announced its video game service, Apple Arcade, will be a tab in the App Store. It will launch with 100 games on Sept. 19 and offer unlimited games for $4.99 a month, with a one-month free trial.

REUTERS/Stephen Lam

Apple also announced its video game service, Apple Arcade, will be a tab in the App Store. It will launch with 100 games on Sept. 19 and offer unlimited games for $4.99 a month, with a one-month free trial. REUTERS/Stephen Lam

Apple also announced its video game service, Apple Arcade, will be a tab in the App Store. It will launch with 100 games on Sept. 19 and offer unlimited games for $4.99 a month, with a one-month free trial. REUTERS/Stephen Lam
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The 7th-generation iPad will feature 10.2 inch retina display and will be priced at $329. It will be available to order starting Tuesday and in stores starting Sept. 30. It will be available in the Apple Store in the U.S. and more than 25 other countries and regions.

REUTERS/Stephen Lam

The 7th-generation iPad will feature 10.2 inch retina display and will be priced at $329. It will be available to order starting Tuesday and in stores starting Sept. 30. It will be available in the Apple Store in the U.S. and more than 25 other...more

The 7th-generation iPad will feature 10.2 inch retina display and will be priced at $329. It will be available to order starting Tuesday and in stores starting Sept. 30. It will be available in the Apple Store in the U.S. and more than 25 other countries and regions. REUTERS/Stephen Lam
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CEO Tim Cook speaks with Kerri Walsh Jennings and Brooke Sweat in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam

CEO Tim Cook speaks with Kerri Walsh Jennings and Brooke Sweat in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam

CEO Tim Cook speaks with Kerri Walsh Jennings and Brooke Sweat in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam
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CEO Tim Cook speaks. REUTERS/Stephen Lam

CEO Tim Cook speaks. REUTERS/Stephen Lam

CEO Tim Cook speaks. REUTERS/Stephen Lam
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CEO Tim Cook speaks about the new Apple Watch. REUTERS/Stephen Lam

CEO Tim Cook speaks about the new Apple Watch. REUTERS/Stephen Lam

CEO Tim Cook speaks about the new Apple Watch. REUTERS/Stephen Lam
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CEO Tim Cook speaks with people in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam

CEO Tim Cook speaks with people in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam

CEO Tim Cook speaks with people in the demonstration room at an Apple event at their headquarters in Cupertino, California. REUTERS/Stephen Lam
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CEO Tim Cook speaks. REUTERS/Stephen Lam

CEO Tim Cook speaks. REUTERS/Stephen Lam

CEO Tim Cook speaks. REUTERS/Stephen Lam
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CEO Tim Cook speaks. REUTERS/Stephen Lam

CEO Tim Cook speaks. REUTERS/Stephen Lam

CEO Tim Cook speaks. REUTERS/Stephen Lam
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